BBLUNT Intense Shine Conditioner with Rice Silk Protein for Softer Smoother Shinier Hair 250 g

BBLUNT Intense Shine Conditioner with Rice Silk Protein for Softer Smoother Shinier Hair 250 g

- This BBLUNT Intense Shine Conditioner is formulated with Rice Silk Protein to provide softer, smoother, and shinier hair. It helps nourish and hydrate the hair, leaving it with a healthy shine.

- Key Features: - Contains Rice Silk Protein for intense shine - Nourishes and hydrates the hair - Leaves hair softer, smoother, and shinier

- For those looking to improve the overall appearance and texture of their hair, this conditioner is suitable for all hair types. It is especially beneficial for those with dull, dry, or damaged hair, as it helps to restore shine and vitality to the hair.

- Pros: - Provides intense shine - Nourishes and hydrates hair - Leaves hair softer and smoother

- Cons: - May not be suitable for those with very fine or oily hair - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice Silk Protein aligns with current consumer preference for natural ingredients.	Nielsen
Brand Strength	20	18	Established brand with strong presence in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Kantar
Competition	10	8	Facing competition from both local and international brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses the need for soft, smooth, and shiny hair in Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients, facing competitive market.

Factor	Rating (out of 5)	Notes
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