Babassu Oil And Mint Deep Conditioner

Babassu Oil And Mint Deep Conditioner

Key Features: This deep conditioner is infused with babassu oil to deeply hydrate and nourish the hair, while mint invigorates the scalp for a refreshing sensation. It is free from sulfates, parabens, mineral oil, and synthetic fragrances, making it suitable for all hair types.
For whom: This deep conditioner is ideal for those with dry, damaged, or frizzy hair looking for intense hydration and smoothness. It is also great for those who want to refresh and invigorate their scalp while conditioning their hair.
Pros: Provides intense hydration for smooth and silky hair, invigorates the scalp with mint, free from harmful chemicals, suitable for all hair types.
Cons: Some users may find the mint scent to be too strong, while others may prefer a different type of deep conditioner for their specific hair needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Babassu Oil and Mint formula meets the need for intense hydration in Indian climate.	Euromonitor
Brand Strength	20	18	SheaMoisture is a well-known brand with a positive reputation in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	AC Nielsen
Competition	10	8	Facing competition from other established premium conditioner brands in India.	GfK
Use-case Advantage	5	5	Addresses the need for smooth and silky hair in Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this conditioner well in the growing Indian premium hair care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—