ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Reconstructive Elixir For Keratin Protection Hair Treatments Adds Shine Protects Smooths Tames And Defines Vegan Formula Sulfate Free 50Ml

ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Reconstructive Elixir For Keratin Protection Hair Treatments Adds Shine Protects Smooths Tames And Defines Vegan Formula Sulfate Free 50Ml

The ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Elixir is a 50ml bottle of vegan formula hair oil designed to provide keratin protection, shine, smoothness, and definition to your hair.

Key Features: - Vegan formula - Sulfate-free - Protects keratin - Adds shine - Smoothens hair - Tames frizz - Defines curls

For whom: This smoothing oil elixir is suitable for anyone looking to add moisture, shine, and manageability to their hair. It is especially beneficial for those with frizzy, dry, or damaged hair.

Pros: - Protects and strengthens hair with keratin - Adds shine and smoothness - Helps tame frizz - Defines curls and waves - Vegan and sulfate-free formula

Cons: - Some users may find the scent too strong - May be too heavy for very fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The keratin protection and smoothing properties align well with Indian consumers' desire for frizz-free and shiny hair.	Nielsen
Brand Strength	20	18	ALFAPARF MILANO is a recognized brand in the professional hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free and vegan hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin-based hair oils in the Indian market.	Kantar
Competition	10	8	Facing moderate competition from other premium keratin-infused hair oils in India.	IRI
Use-case Advantage	5	5	Addresses the need for taming and defining unruly hair, a common concern among Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features and pricing, facing moderate competition in a growing market.

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