Cantu Shea Butter For Natural Hair Hydrating Cream Conditioner 13 5 Ounce 440 g
Smart Rank ⓘ
75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Infused with shea butter and essential oils for intense moisture and hydration
- Softens and detangles natural hair, leaving it smooth and manageable
- Ideal for those seeking a hydrating treatment to improve hair health
- Deeply moisturizes, improves manageability, and leaves hair soft and smooth
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned natural hair conditioner in a competitive Indian market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 16,150 |
| Total / Avg | 4.40★ | 16,150 |
Consensus:
4.40★ from 16,150 total reviews
Rs.1,599.00 Rs.1,999.00
Best price from
Amazon.in
Amazon.in
Details
Cantu Shea Butter For Natural Hair Hydrating Cream Conditioner 13 5 Ounce 440 g
About Product: Cantu Shea Butter Hydrating Cream Conditioner is specially formulated for natural hair. It is made with pure shea butter and essential oils to provide intense moisture and nourishment to dry and damaged hair.Key Features: - Infused with shea butter and essential oils - Hydrates and moisturizes hair - Helps to detangle and soften hair - Free of sulfates, silicones, parabens, and mineral oil
For Whom: This conditioner is ideal for those with natural hair who are looking to hydrate and nourish their locks. It is suitable for all hair types, including curly, coily, and kinky textures.
Pros: - Deeply moisturizes and nourishes hair - Helps to improve hair texture - Leaves hair soft and manageable - Free of harmful ingredients
Cons: - Some may find the scent to be overpowering - May be too heavy for those with fine hair
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Formulated with shea butter for deep hydration, aligning with Indian consumers' needs. | Nielsen |
| Brand Strength | 20 | 10 | Cantu is a recognized brand in the Indian market. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for natural hair care products in India. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | GfK |
| Competition | 10 | 6 | Facing competition from both international and local brands in the conditioner segment. | IRI |
| Use-case Advantage | 5 | 5 | Addresses specific needs of natural hair, a growing segment in India. | Kantar |
| Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned natural hair conditioner in a competitive Indian market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Formulated with shea butter for deep hydration, aligning with Indian consumers' needs.Sources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Cantu is a recognized brand in the Indian market.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair care products in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from both international and local brands in the conditioner segment.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific needs of natural hair, a growing segment in India.Sources: Kantar
Summary
Well-positioned natural hair conditioner in a competitive Indian market.
Quick Compare
Rs.1,299.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes and hydrates hair well
- Leaves hair feeling soft and manageable
- Pleasant scent that lasts
⚠️ What to Watch
- May be too heavy for some hair types
- Scent may be overpowering for some individuals
- Some users experienced build-up with prolonged use
Rs.930.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dandruff
- Leaves hair feeling smooth and silky
- Nice fragrance
⚠️ What to Watch
- Can be drying for some hair types
- May cause scalp irritation in sensitive individuals
- Expensive compared to other shampoos
Rs.1,450.00
⭐ Reviews Summary
✅ What Users Love
- Versatile 3-in-1 product
- Moisturizes, nourishes, and repairs the skin
- Leaves a satin finish
⚠️ What to Watch
- Small size (30ml)
- May not work well as a makeup remover for all users
- Slightly expensive
Rs.160.00
⭐ Reviews Summary
✅ What Users Love
- Provides good coverage for blemishes and spots
- Gives a natural glow without feeling heavy
- Easy to blend and suitable for daily use
⚠️ What to Watch
- Limited shade range may not suit all skin tones
- Can feel greasy on oily skin types
- May not last throughout the day without touch-ups
Where to Buy
Price Comparison
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