As I Am Coconut Cowash Cleansing Conditioner 16oz Pack of 3

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Hydrate and nourish your hair with this unique 2-in-1 cleansing conditioner
Gentle formula with coconut oil for moisturized and strengthened hair
Ideal for dry, damaged, or curly hair - won't strip natural oils
Enjoy soft, manageable hair and a pleasant coconut scent

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned coconut-based conditioner with strong brand presence in growing Indian market.

Rs.4,799.00 Rs.4,999.00

Best price from

Amazon.in

Key Features

Category	Cleansing Conditioner
Size	16oz
Pack	3
Key Ingredient	Coconut Oil
Formula	Sulfate-free
Use	Daily cleanser or deep conditioning treatment
Ideal For	Dry, damaged, or curly hair
Pros	Soft, hydrated, manageable hair
Cons	Thick texture, low lather

Details

As I Am Coconut Cowash Cleansing Conditioner 16oz Pack of 3

This Coconut Cowash Cleansing Conditioner is a unique product that combines the benefits of washing and conditioning in one step. It gently cleanses the hair without stripping away its natural oils, leaving it hydrated and nourished.

Key Features: - Coconut oil helps to moisturize and strengthen the hair - Sulfate-free formula is gentle on all hair types - Can be used as a daily cleanser or a deep conditioning treatment

For whom: This product is ideal for those with dry, damaged, or curly hair who are looking for a gentle cleansing option that won't strip their hair of its natural oils. It is also great for those who prefer a more natural approach to hair care.

Pros: - Leaves hair feeling soft, hydrated, and manageable - Can be used as a co-wash or a deep conditioner - Pleasant coconut scent

Cons: - Some users may find the texture of the product to be too thick - May not lather as much as traditional shampoos

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut-based formula aligns with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	0	Intense competition in the Indian conditioner market from both local and international brands.	Business Today
Use-case Advantage	5	3	Effective for hydrating and nourishing hair, meeting key needs of Indian consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned coconut-based conditioner with strong brand presence in growing Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Coconut-based formula aligns with Indian consumers' preference for natural ingredients.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base in India.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural hair care products in India.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the Indian market.

Sources: Retail360
Competition 0/10

Weight: 10

Contribution: 0

Rationale: Intense competition in the Indian conditioner market from both local and international brands.

Sources: Business Today
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Effective for hydrating and nourishing hair, meeting key needs of Indian consumers.

Sources: Vogue

Summary

Well-positioned coconut-based conditioner with strong brand presence in growing Indian market.

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⚠️ What to Watch

Some users find the scent too strong
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Not suitable for all hair types

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Where to Buy

Amazon India

₹5400.00

2-4 days · ⭐ 4.3/5

Buy

Flipkart

₹5500.00

3-5 days · ⭐ 4.2/5

Buy

Nykaa Luxe

₹5600.00

N/A · ⭐ 4.4/5

Sephora India

₹5700.00

N/A · ⭐ 4.6/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	5400.00	2-4 days	4.3/5	Buy Now
Flipkart	5500.00	3-5 days	4.2/5	Buy Now
Nykaa Luxe	5600.00	N/A	4.4/5	-
Sephora India	5700.00	N/A	4.6/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	As I Am Coconut Cowash Cleansing Conditioner 16oz Pack of 3 In Stock	Rs.4,799.00 Rs.4,999.00 COD	GO TO STORE GO TO STORE
As I Am Coconut Cowash Cleansing Conditioner 16oz Pack of 3 In Stock COD