LAKM Absolute Instant Airbrush Concealer Pencil Medium Coverage Luminous Finish Ivory 1 Count

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Achieve medium coverage with a luminous finish
Smooth and creamy texture for a natural look
Brighten under-eye area and conceal imperfections
Convenient pencil format for on-the-go touch-ups

Market-Based Score (India)

76/100 (3.80/5)

Good value

LAKM Absolute Instant Airbrush Concealer Pencil offers a competitive option in the growing Indian concealer market.

Rs.699.00 Rs.699.00

Best price from

Amazon.in

Key Features

Category	Makeup
Model	B0CDPL7Z7D
Price	699.0000
Coverage	Medium
Finish	Luminous
Texture	Smooth and Creamy
Application	Pencil Form
Key Features	Light-reflecting Pigments, Easy to Blend

Details

LAKM Absolute Instant Airbrush Concealer Pencil Medium Coverage Luminous Finish Ivory 1 Count

The Lakmé Absolute Instant Airbrush Concealer Pencil is a versatile makeup product that offers medium coverage with a luminous finish. It comes in a convenient pencil form, making it easy to apply and touch up throughout the day.

Key features of this concealer pencil include its smooth and creamy texture, which blends easily into the skin for a natural look. It also contains light-reflecting pigments that help to brighten and conceal dark circles and imperfections.

This product is suitable for those looking for a quick and easy way to brighten their under-eye area and cover up blemishes. It is great for on-the-go touch-ups and can be used alone or in combination with other makeup products.

Pros of the Lakmé Absolute Instant Airbrush Concealer Pencil include its convenient pencil format, smooth texture, and luminous finish. It is also easy to blend and buildable for customized coverage.

Cons of this product may include limited shade options and the potential for the pencil tip to wear down quickly with use. Additionally, some users may prefer a more matte finish for certain areas of the face.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers medium coverage and luminous finish, aligning with current trends.	Vogue India
Brand Strength	20	18	LAKM is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing competition from established and emerging brands in the concealer segment.	Beauty Monitor
Use-case Advantage	5	3	Provides easy application and touch-ups on the go.	Elle India
Final Market Score	100	76/100 (3.80/5)	LAKM Absolute Instant Airbrush Concealer Pencil offers a competitive option in the growing Indian concealer market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers medium coverage and luminous finish, aligning with current trends.

Sources: Vogue India
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: LAKM is a trusted brand with a strong presence in India.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for concealers in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail360
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing competition from established and emerging brands in the concealer segment.

Sources: Beauty Monitor
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Provides easy application and touch-ups on the go.

Sources: Elle India

Summary

LAKM Absolute Instant Airbrush Concealer Pencil offers a competitive option in the growing Indian concealer market.

Quick Compare

LAKM Airbrush Concealer - Medium Coverage Ivory

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Limited shade range
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Where to Buy

Nykaa

₹675.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹650.00

2-3 days · ⭐ 4.3/5

Buy

Shoppers Stop

₹699.00

N/A · ⭐ 4.1/5

Lifestyle

₹680.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	675.00	2-4 days	4.2/5	Buy Now
Amazon India	650.00	2-3 days	4.3/5	Buy Now
Shoppers Stop	699.00	N/A	4.1/5	-
Lifestyle	680.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	LAKM Absolute Instant Airbrush Concealer Pencil Medium Coverage Luminous Finish Ivory 1 Count In Stock	Rs.699.00 Rs.699.00 COD	GO TO STORE GO TO STORE
LAKM Absolute Instant Airbrush Concealer Pencil Medium Coverage Luminous Finish Ivory 1 Count In Stock COD