e l f 16HR Camo Liquid Concealer For All Skin Types Full Coverage Highly Pigmented Concealer With Matte Finish Crease Proof Vegan Cruelty Free Deep Olive 0 203 Fl Oz

0 reviews

Smart Rank ⓘ 80/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Achieve full coverage with a matte finish that lasts 16 hours
Highly pigmented formula is crease-proof for all-day wear
Vegan and cruelty-free, suitable for all skin types
0.203 Fl Oz of deep olive concealer for a highly pigmented look

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product fit for growing demand in Indian cruelty-free cosmetics market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	34,769
Total / Avg	4.30★	34,769

Consensus: 4.30★ from 34,769 total reviews

Rs.1,599.00 Rs.3,999.00

Best price from

Amazon.in

Details

e l f 16HR Camo Liquid Concealer For All Skin Types Full Coverage Highly Pigmented Concealer With Matte Finish Crease Proof Vegan Cruelty Free Deep Olive 0 203 Fl Oz

The e.l.f. 16HR Camo Liquid Concealer is a full-coverage, highly pigmented concealer with a matte finish that is perfect for all skin types.

Key Features: - Long-lasting formula that provides coverage for up to 16 hours - Crease-proof and blendable for a flawless finish - Vegan and cruelty-free - Available in a deep olive shade - Comes in a convenient 0.203 fl oz tube

For whom: This concealer is ideal for anyone looking for a high-coverage concealer with a matte finish that won't crease throughout the day.

Pros: - Long-lasting formula - Highly pigmented for maximum coverage - Matte finish for a natural look - Vegan and cruelty-free

Cons: - Limited shade range available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Full coverage, matte finish, and crease-proof align with Indian consumer preferences	Euromonitor
Brand Strength	20	18	e.l.f. Cosmetics known for quality and inclusivity in India	Brandwatch
Category Momentum	20	15	Growing demand for cruelty-free cosmetics in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the value offered in the Indian market	Kantar
Competition	10	8	Facing increasing competition from local and international cruelty-free brands	Forbes
Use-case Advantage	5	5	Versatile for all skin types, suitable for diverse Indian climate conditions	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit for growing demand in Indian cruelty-free cosmetics market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Full coverage, matte finish, and crease-proof align with Indian consumer preferences

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: e.l.f. Cosmetics known for quality and inclusivity in India

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for cruelty-free cosmetics in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the value offered in the Indian market

Sources: Kantar
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing increasing competition from local and international cruelty-free brands

Sources: Forbes
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for all skin types, suitable for diverse Indian climate conditions

Sources: GfK

Summary

Strong brand and product fit for growing demand in Indian cruelty-free cosmetics market.

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Where to Buy

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₹650.00

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Store	Price (₹)	Delivery	Rating	Link
Nykaa	650.00	2-4 days	4.2/5	Buy Now
Myntra	700.00	3-5 days	4.0/5	Buy Now
Sephora India	650.00	N/A	4.3/5	-
Health & Glow	680.00	N/A	4.1/5	-

Price Comparison

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Cliganic USDA Organic Jojoba Oil, 100% Pure (4oz Large) \| Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face \| Base Carrier Oil \| Cliganic 90 Days Warranty Estimated Delivery: 2-3 days In Stock COD