Commence Scalp Massager - Multicolor - 9 Inches

This Scalp Massager Shampoo Brush is designed to gently exfoliate and stimulate the scalp, promoting healthy hair growth and improved blood circulation. The soft silicone bristles effectively remove build-up and residue from the scalp, leaving it clean and refreshed.

Key Features:
- Soft silicone bristles for gentle exfoliation
- Promotes healthy hair growth
- Improves blood circulation
- Removes build-up and residue from the scalp

For whom:
This scalp massager shampoo brush is suitable for all hair types and can be used by both men and women. It is especially beneficial for individuals with oily or flaky scalp, as it helps to cleanse and invigorate the scalp.

Pros:
- Easy to use
- Promotes relaxation and stress relief
- Improves scalp health
- Suitable for all hair types

Cons:
- May require some adjustment period for those with sensitive scalp
- Silicone bristles may need cleaning after each use

Overall, the Scalp Massager Shampoo Brush with Soft Silicone Bristles is a practical and effective tool for maintaining a healthy scalp and promoting hair growth.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' haircare needs.	Euromonitor
Brand Strength	20	10	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for scalp care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from similar scalp massagers.	Forbes
Use-case Advantage	5	5	Offers unique scalp massaging experience for users.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned scalp massager brush in a growing Indian market.

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