Colgate Visible White Teeth Whitening Toothpaste with Enamel-Safe Stain Removal, Fresh Mint Flavor - 200g & 40g Combo Pack - Whitens in 1 Week

About Product: Colgate Visible White Toothpaste is a teeth whitening toothpaste that is designed to start showing results within one week. It is safe on enamel and effectively removes stains to reveal a brighter, whiter smile. The toothpaste also has a refreshing minty flavor that helps to freshen breath. This pack includes both a 200g tube for home use and a 40g travel-sized tube for on-the-go convenience. Key Features: - Teeth whitening formula - Starts working in just one week - Safe on enamel - Removes stains - Minty flavor for fresh breath - Combo pack includes both a 200g tube and a 40g travel-sized tube For whom: Colgate Visible White Toothpaste is suitable for anyone looking to whiten their teeth and improve the appearance of their smile. It is safe to use on enamel and is ideal for those who want a convenient whitening solution that also promotes fresh breath. Pros: - Fast results - Safe on enamel - Removes stubborn stains - Convenient combo pack for home and travel use - Fresh minty flavor Cons: - Some users may find the minty flavor too strong - Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enamel-safe formula and quick whitening align with Indian consumer preferences.	GfK
Brand Strength	20	18	Colgate is a trusted brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for teeth whitening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	Nielsen
Competition	10	0	Intense competition in the teeth whitening segment in India.	IRI
Use-case Advantage	5	3	Addresses the need for quick teeth whitening solutions in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Colgate Visible White Toothpaste is well-positioned in the Indian market with its enamel-safe formula and competitive pricing.

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