Colgate MaxFresh Toothpaste 2 Pack x 150g Blue Gel Paste with Menthol for Super Fresh Breath - Peppermint Ice Saver Bundle

Colgate MaxFresh toothpaste comes in a pack of two, with each tube containing 150g for a total of 300g. The toothpaste is in blue gel form with a hint of menthol for a super fresh breath.

Key Features: - Blue gel paste with menthol for long-lasting fresh breath - Peppermint ice flavor - Saver pack with two tubes included

This toothpaste is perfect for anyone looking for a toothpaste that provides a burst of freshness with every brush. The menthol and peppermint flavor combination leaves your mouth feeling clean and refreshed.

Pros: - Long-lasting fresh breath - Convenient pack of two tubes - Cleans teeth effectively Cons: - Some may find the menthol flavor too strong - Not suitable for those with sensitivity to menthol

Overall, Colgate MaxFresh toothpaste is a great choice for those who prioritize fresh breath and oral hygiene. The convenient pack of two tubes ensures you always have a backup on hand.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers freshness with menthol and peppermint suitable for Indian consumers.	GfK
Brand Strength	20	18	Colgate is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 2-pack toothpaste bundle in the Indian market.	Nielsen
Competition	10	0	Intense competition from local and international oral care brands in India.	Statista
Use-case Advantage	5	3	Provides long-lasting freshness for users seeking oral hygiene.	Kantar
Final Market Score	100	66/100 (3.30/5)	Colgate MaxFresh Toothpaste 2 Pack positioned well in competitive Indian oral care market.

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