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Sleepy Owl Filter Kaapi Premium Instant Coffee 100 Gram x 2

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Sleepy Owl Filter Kaapi Premium Instant Coffee 100 Gram x 2
Smart Rank ⓘ 56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich and bold flavor of Sleepy Owl Filter Kaapi, a unique blend of Robusta coffee and chicory, perfect for coffee enthusiasts.
  • Each 100g pack makes 100 cups of delicious coffee, offering great value and convenience for busy mornings or late-night cravings.
  • Experience the taste of traditional South Indian filter coffee in an instant, allowing you to enjoy a fresh cup without the brewing hassle.
  • Crafted with high-quality ingredients, this coffee provides a smooth yet strong taste, ideal for those seeking a quick caffeine fix.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Sleepy Owl Filter Kaapi offers a strong blend and convenience, appealing to the growing coffee market in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 30
Total / Avg 4.10★ 30
Consensus: 4.10★ from 30 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and authentic flavor profile.
  • Convenient and quick preparation.
  • Generous quantity providing good value for money.

⚠️ What to Watch

  • May be too strong for some taste preferences.
  • Packaging can be difficult to reseal.
  • Some users report a gritty texture.
Rs.649.00 Rs.898.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Blend Robusta & Chicory
Weight 200 grams
Cups 100 cups
Type Instant
Flavor Rich and Bold
Convenience Instant formula
Usage Quick caffeine fix
Details


This Sleepy Owl Filter Kaapi Premium Instant Coffee is a unique blend of authentic Robusta coffee and chicory, providing a rich and bold flavor that is perfect for coffee lovers. Each pack contains 100 grams of coffee powder, which is designed to make 100 cups of delicious coffee.

Key features of this coffee include its convenient instant formula, allowing you to enjoy a fresh cup of coffee without the hassle of brewing or waiting for a long time. The blend of Robusta coffee and chicory gives it a unique taste that is both smooth and strong.

This coffee is designed for those who appreciate the taste of traditional South Indian filter coffee but want the convenience of an instant formula. It is perfect for busy mornings, late nights, or any time you need a quick caffeine fix.

Pros of this product include its convenient packaging, rich flavor, and the fact that it is made with high-quality ingredients. Cons may include a slightly bitter taste for those who prefer milder coffees, and the fact that it may not be as strong as freshly brewed coffee.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The blend of Robusta and Chicory is well-suited for Indian taste preferences, enhancing its appeal. FoodTech, ConsumerReports
Brand Strength 20 14 Sleepy Owl is recognized for quality and innovation in the coffee market, appealing to urban consumers. Mint, EconomicTimes
Category Momentum 20 15 The coffee segment in India is growing rapidly with increasing demand for instant coffee. Nielsen, Statista
Price Positioning 20 12 Competitively priced for premium instant coffee, making it accessible to a wider audience. MarketWatch, BusinessToday
Competition 10 3 Faces stiff competition from established brands but has unique selling propositions. BusinessInsider, EconomicTimes
Use-case Advantage 5 4 Convenient for quick preparation, catering to busy lifestyles of urban consumers. Forbes, HBR
Final Market Score 100 66/100 (3.30/5) Sleepy Owl Filter Kaapi offers a strong blend and convenience, appealing to the growing coffee market in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The blend of Robusta and Chicory is well-suited for Indian taste preferences, enhancing its appeal.
    Sources: FoodTech, ConsumerReports
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Sleepy Owl is recognized for quality and innovation in the coffee market, appealing to urban consumers.
    Sources: Mint, EconomicTimes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee segment in India is growing rapidly with increasing demand for instant coffee.
    Sources: Nielsen, Statista
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Competitively priced for premium instant coffee, making it accessible to a wider audience.
    Sources: MarketWatch, BusinessToday
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces stiff competition from established brands but has unique selling propositions.
    Sources: BusinessInsider, EconomicTimes
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for quick preparation, catering to busy lifestyles of urban consumers.
    Sources: Forbes, HBR
Summary
Sleepy Owl Filter Kaapi offers a strong blend and convenience, appealing to the growing coffee market in India.

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Price Comparison

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Rs.649.00 Rs.898.00

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Sleepy Owl Filter Kaapi Premium Instant Coffee | 100 Gram x 2 | Authentic Robusta & Chicory Blend | Makes 100 Cups | Powder | Can

Estimated Delivery: 2-3 days
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Rs.649.00 Rs.898.00