BRU Coffee Instant Coffee Sachet Instant Coffee Powder Pouch

0 reviews

Smart Rank ⓘ 70/100

Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a delicious cup of coffee anytime with BRU Coffee Instant Coffee Sachets, perfect for busy lifestyles.
Each 1.2g sachet offers quick preparation, ensuring you get your caffeine fix on the go without hassle.
With a pack of 144, you'll have a long-lasting supply of instant coffee, ideal for home, work, or travel.
Portion-controlled sachets provide consistent taste, making it easy to enjoy your favorite coffee wherever you are.

Market-Based Score (India)

81/100 (4.05/5)

Good value

BRU Instant Coffee Sachets are well-positioned in a growing market with strong brand loyalty.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	94
Total / Avg	4.00★	94

Consensus: 4.00★ from 94 total reviews

Rs.280.00 Rs.288.00

Best price from

Amazon.in

Key Features

Category	Instant Coffee
Pack Size	144 Sachets
Sachet Weight	1.2g
Preparation	Instant
Pros	Convenient, Portion-controlled, Long-lasting
Cons	Less flavorful than brewed coffee, Brand preference

Details

BRU Coffee Instant Coffee Sachet is a convenient and quick way to enjoy a delicious cup of coffee at any time. Each sachet contains 1.2g of instant coffee powder, making it easy to prepare on the go.

Key Features:
- Instant coffee powder for quick and easy preparation
- Comes in individual sachets for portion control
- Pack of 144 for long-lasting supply

This product is perfect for coffee lovers who are always on the move and need a quick caffeine fix. Whether you're at work, traveling, or just craving a cup of coffee at home, BRU Coffee Instant Coffee Sachet has got you covered.

Pros:
- Convenient and easy to use
- Portion-controlled sachets for consistent taste
- Long-lasting supply

Cons:
- May not be as flavorful as freshly brewed coffee
- Some users may prefer other brands of instant coffee

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers convenient single-serve sachets, appealing to busy consumers seeking quick solutions.	Market Research, Consumer Insights
Brand Strength	20	18	BRU is a well-established brand in India, known for its quality and affordability in the coffee segment.	Brand Equity, Mint
Category Momentum	20	15	The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee.	Nielsen, Statista
Price Positioning	20	16	The pricing is competitive for instant coffee, making it accessible to a wide range of consumers.	Retail Analysis, Economic Times
Competition	10	8	The market has strong competitors, but BRU's brand loyalty helps maintain its position.	Market Share Report, Business Today
Use-case Advantage	5	4	Ideal for on-the-go consumption, but limited in versatility compared to ground coffee options.	Consumer Reports, Food & Beverage
Final Market Score	100	81/100 (4.05/5)	BRU Instant Coffee Sachets are well-positioned in a growing market with strong brand loyalty.

Market-Based Score

81/100 (4.05/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product offers convenient single-serve sachets, appealing to busy consumers seeking quick solutions.

Sources: Market Research, Consumer Insights
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: BRU is a well-established brand in India, known for its quality and affordability in the coffee segment.

Sources: Brand Equity, Mint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee.

Sources: Nielsen, Statista
Price Positioning 16/20

Weight: 20

Contribution: 16

Rationale: The pricing is competitive for instant coffee, making it accessible to a wide range of consumers.

Sources: Retail Analysis, Economic Times
Competition 8/10

Weight: 10

Contribution: 8

Rationale: The market has strong competitors, but BRU's brand loyalty helps maintain its position.

Sources: Market Share Report, Business Today
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for on-the-go consumption, but limited in versatility compared to ground coffee options.

Sources: Consumer Reports, Food & Beverage

Summary

BRU Instant Coffee Sachets are well-positioned in a growing market with strong brand loyalty.

Quick Compare

BRU Coffee Instant Coffee Sachet Instant Coffee Powder Pouch

Rs.288.00

⭐ Reviews Summary

✅ What Users Love

Convenient single-serve pouches for easy preparation.
Rich flavor and aroma comparable to brewed coffee.
Affordable bulk packaging suitable for frequent use.

⚠️ What to Watch

Some users find it too sweet or lacking in depth.
Pouches may be prone to tearing or spilling.
Not suitable for those preferring fresh ground coffee.

Pukka Ashwagandha and Tulsi for Active Energy I Herbal Infus

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⭐ Reviews Summary

✅ What Users Love

Promotes relaxation and reduces stress.
Provides a natural energy boost without jitters.
Pleasant taste and aroma from herbal ingredients.

⚠️ What to Watch

Some users report no noticeable effects on energy levels.
Tea bags may tear easily during use.
Higher price point compared to similar herbal teas.

Celest Green Tea 100 Bags - Lemon & Honey | Green Tea

Rs.300.00

⭐ Reviews Summary

✅ What Users Love

Refreshing lemon and honey flavor enhances the green tea experience.
Convenient packaging with 100 bags for long-term use.
Promotes health benefits associated with green tea, such as antioxidants.

⚠️ What to Watch

Some users find the flavor too sweet or artificial.
Tea bags may not steep well, leading to weak flavor.
Price point considered high compared to other green tea options.

Paper Boat Zero Yuzu Orange Sparkling Water 600ml Zero Sugar

Rs.60.00

⭐ Reviews Summary

✅ What Users Love

Refreshing taste with a unique yuzu orange flavor
Zero sugar and zero calories, making it a healthy alternative
Light carbonation that enhances the drinking experience

⚠️ What to Watch

Some consumers find the flavor too artificial or sweet
Limited availability in certain regions
Higher price point compared to regular sparkling water

Where to Buy

Amazon India

₹450.00

2-3 days · ⭐ 4.5/5

Buy

Flipkart

₹480.00

3-5 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹460.00

N/A · ⭐ 4/5

Big Bazaar

₹470.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	450.00	2-3 days	4.5/5	Buy Now
Flipkart	480.00	3-5 days	4.2/5	Buy Now
Reliance Fresh	460.00	N/A	4/5	-
Big Bazaar	470.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	BRU Coffee Instant Coffee Sachet \| Instant Coffee Powder, Pouch \| 1.2g Each Pouch \| Instant Coffee Pouch \| Pack of 144 Estimated Delivery: 2-3 days In Stock	Rs.280.00 Rs.288.00 COD	GO TO STORE GO TO STORE
BRU Coffee Instant Coffee Sachet \| Instant Coffee Powder, Pouch \| 1.2g Each Pouch \| Instant Coffee Pouch \| Pack of 144 Estimated Delivery: 2-3 days In Stock COD