Clear Complete Active Care Anti-Dandruff Shampoo 170ml - For Flaky-Free Hair

About Product: Clear Complete Active Care Anti Dandruff Shampoo is a specially formulated shampoo to effectively combat dandruff and leave your scalp feeling fresh and clean. It contains a blend of active ingredients that help to control dandruff and prevent it from coming back.

Key Features: - Formulated with anti-dandruff agents to target and eliminate dandruff - Leaves hair feeling clean, soft, and manageable - Helps to soothe and calm irritated scalp - Suitable for daily use

For whom: This shampoo is ideal for anyone dealing with dandruff issues and looking for a solution to keep it under control. It is suitable for all hair types and can be used daily for best results.

Pros: - Effectively fights dandruff and removes flakes - Leaves hair feeling fresh and clean - Soothes and calms irritated scalp - Suitable for daily use

Cons: - May not work for severe cases of dandruff - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for effective anti-dandruff treatment.	Cosmetics Design
Brand Strength	20	15	Well-established brand with a loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other established anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	5	Specifically formulated for flaky-free hair, addressing a common consumer need.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Strong brand with effective formula and competitive pricing in a growing market segment.

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