Cleamy Exfoliating Bath Scrub Massage Mitt 100 Viscos Body Washcloth 3 Count Green Original Korean Italy Towel By Cleamy

Cleamy Exfoliating Bath Scrub Massage Mitt 100 Viscos Body Washcloth 3 Count Green Original Korean Italy Towel By Cleamy

Key Features: - Exfoliating bath mitt for smooth and soft skin - Made with high quality materials for durability - Comes in a set of 3 for convenience - Can be used with or without body wash for versatile cleansing

For whom: This exfoliating bath scrub massage mitt is perfect for anyone looking to improve the texture of their skin. It is especially great for those with rough or dry skin who want a deep cleanse.

Pros: - Helps to remove dead skin cells for brighter skin - Improves circulation for healthier skin - Can be used on various parts of the body for full body exfoliation

Cons: - Some users may find the mitt to be too abrasive for sensitive skin - Requires regular cleaning and replacement for optimal results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of exfoliating mitt and body washcloth, aligning well with Indian consumers' focus on skincare.	Kantar
Brand Strength	20	10	Brand is relatively new in the Indian market with limited recognition.	Euromonitor
Category Momentum	20	15	Growing demand for innovative body scrub products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	6	Facing moderate competition from established and emerging body scrub brands in India.	Statista
Use-case Advantage	5	5	Provides convenience and efficiency in exfoliating and cleansing routines, appealing to busy Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Innovative product with good market fit, facing competition in growing Indian body scrub segment.

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