Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm For Sensitive Skin Fragrance Free Alcohol Free 40ml

Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm For Sensitive Skin Fragrance Free Alcohol Free 40ml

Chemist at Play UnderArm Roll On is a specially formulated underarm treatment with 5% AHA Lactic Acid and 1% Mandelic Acid. This unique combination helps to prevent body odor, brighten skin, and exfoliate underarms for a smoother appearance.

Key Features:
- Contains 5% AHA Lactic Acid and 1% Mandelic Acid
- Prevents body odor and brightens skin
- Exfoliates underarms for a smoother appearance
- Fragrance-free and alcohol-free formula
- Suitable for sensitive skin

This product is ideal for individuals looking to improve the appearance of their underarms and prevent body odor. It is suitable for those with sensitive skin who may be looking for a gentle yet effective solution.

Pros:
- Effectively prevents body odor
- Helps to brighten and exfoliate underarms
- Suitable for sensitive skin
- Fragrance-free formula

Cons:
- May not be suitable for individuals with allergies to lactic acid or mandelic acid
- Some users may prefer a scented formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of AHA acids for effective odor prevention and skin brightening	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with reputation for sensitive skin care	Brandwatch
Category Momentum	20	15	Growing demand for natural deodorants in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorants in the market	Euromonitor
Competition	10	8	Facing competition from established brands offering similar benefits	Nielsen
Use-case Advantage	5	5	Addresses multiple concerns in one product, appealing to busy consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential with competitive pricing and unique formulation.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
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