Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Peach Fragrance 40ml Pack of 3

Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Peach Fragrance 40ml Pack of 3

Key Features: - Contains 5% AHA Lactic Acid and 1% Mandelic Acid to prevent body odor and brighten skin - Exfoliates underarms for smoother and softer skin - Peach fragrance leaves a refreshing scent all day long - Comes in a pack of 3, ensuring long-lasting use

For whom: Ideal for individuals looking for a deodorant that not only prevents body odor but also exfoliates and brightens the underarm skin.

Pros: - Effective in preventing body odor - Helps brighten and smoothen underarm skin - Pleasant peach fragrance - Value pack of 3 offers long-term use

Cons: - May not be suitable for individuals with sensitive skin - Strong fragrance may not be liked by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with AHA and Mandelic Acid stands out in the market.	Cosmetics Business
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Deodorants category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, offering good value for money.	Retail Today
Competition	10	6	Facing moderate competition from similar premium deodorant brands.	MarketWatch
Use-case Advantage	5	5	Addresses multiple concerns - body odor, skin brightening, and exfoliation.	Beauty Insights
Final Market Score	100	66/100 (3.30/5)	Innovative deodorant with unique ingredients, competitively priced, facing moderate competition.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—