Chemist at Play Diabetic Foot Cream for Cracked Heels - 24-Hour Moisturization, 10% Urea, Natural AHAs, Hydration for Dry Feet - Lightweight 50g

Chemist at Play Foot Cream is specifically designed for cracked heels and diabetic foot care. It provides up to 24 hours of moisturization with 10% Urea to deeply hydrate and soften dry, cracked skin. The cream also contains natural AHAs to exfoliate dead skin cells and promote new cell growth for healthier, smoother feet.

This foot cream is suitable for anyone dealing with dry, cracked feet, especially those with diabetes who need extra care and attention to prevent further complications. Its lightweight formula absorbs quickly and does not leave a greasy residue, making it perfect for daily use.

Pros: Provides long-lasting hydration, contains natural exfoliants for smoother skin, suitable for diabetic foot care, lightweight formula Cons: May not be suitable for those with extremely sensitive skin, small size (50g) may not last long with daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like 10% Urea and Natural AHAs, meeting market expectations.	Chemist Warehouse, MedPlus
Brand Strength	20	15	Established brand with a reputation for quality and effectiveness.	Brand Equity, AC Nielsen
Category Momentum	20	10	Growing demand for diabetic foot care products in Indian market.	IMS Health, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, Pricebaba
Competition	10	6	Facing moderate competition from other diabetic foot creams with similar features.	PharmaBiz, Medical Dialogues
Use-case Advantage	5	5	Addresses a common issue of cracked heels among diabetic individuals effectively.	Healthcare Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned diabetic foot cream with strong brand and features.

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