Chemist at Play Anti Aging Body Lotion with 4 Retinol Niacinamide Zemea Skin Brightening Body Lotion for Dry Oily Skin Fights Visible Signs Of Aging Nourshes Skin 200ml Pack of 2

Chemist at Play Anti Aging Body Lotion with 4 Retinol Niacinamide Zemea Skin Brightening Body Lotion for Dry Oily Skin Fights Visible Signs Of Aging Nourshes Skin 200ml Pack of 2

About Product: Chemist at Play Anti-Aging Body Lotion is a potent formula designed to combat visible signs of aging, brighten the skin, and nourish it from within. With a blend of 4% retinol, niacinamide, and Zemea, this lotion is perfect for both dry and oily skin types.

Key Features: - Contains 4% retinol, a powerful ingredient known for its anti-aging properties - Niacinamide helps to improve the skin's texture and tone - Zemea provides hydration and locks in moisture - Suitable for all skin types, including sensitive skin

For whom: This Anti-Aging Body Lotion is perfect for anyone looking to combat signs of aging, improve skin texture, and achieve a brighter complexion. It is suitable for all skin types, including those with sensitive skin.

Pros: - Effectively fights visible signs of aging - Brightens and evens out skin tone - Nourishes and hydrates the skin - Suitable for all skin types

Cons: - May cause sensitivity in some individuals, especially with prolonged use - Results may vary depending on individual skin type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with key ingredients suitable for both dry and oily skin types.	Vogue, Elle
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-aging body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money in the Indian market.	Retail360, ET Retail
Competition	10	6	Facing moderate competition from similar anti-aging body lotions in the Indian market.	India Today, Business Today
Use-case Advantage	5	5	Addresses visible signs of aging while nourishing the skin, meeting key consumer needs.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively priced anti-aging body lotion with innovative formula catering to diverse skin types in India.

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