Chemist at Play Anti Aging Body Lotion with 4 Retinol Niacinamide Zemea 200ml Exfoliating Body Wash with Ceramides 4 Lactic Acid Salicylic Acid Vitamin E 236ml

Chemist at Play Anti Aging Body Lotion with 4 Retinol Niacinamide Zemea 200ml Exfoliating Body Wash with Ceramides 4 Lactic Acid Salicylic Acid Vitamin E 236ml

About Product: Chemist at Play Anti-Aging Body Lotion is a powerful formula containing 4% retinol, niacinamide, and Zemea to help improve skin tone, texture, and firmness. It is designed to effectively combat signs of aging on the body. Key Features: - Contains 4% retinol for cell turnover and collagen production - Niacinamide helps brighten skin and improve elasticity - Zemea provides lightweight hydration without greasiness - Exfoliating Body Wash with Ceramides contains 4% lactic acid and salicylic acid to gently exfoliate and unclog pores - Vitamin E helps protect and nourish the skin For whom: This product is suitable for those looking to address aging concerns on their body, such as fine lines, wrinkles, uneven skin tone, and loss of firmness. It is ideal for all skin types, including sensitive skin. Pros & Cons: Pros: - Powerful anti-aging ingredients - Lightweight and non-greasy formula - Exfoliating body wash for smooth skin - Suitable for all skin types Cons: - Retinol may cause sensitivity in some individuals - Exfoliating ingredients may be too harsh for sensitive skin - Results may vary depending on individual skin concerns

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients matching market trends.	GfK, IRI
Brand Strength	20	10	Established brand with loyal customer base in India.	Nielsen, Kantar
Category Momentum	20	15	Strong demand for anti-aging body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail360, IMS Health
Competition	10	6	Facing moderate competition from established and new entrants.	Frost & Sullivan, MarketLine
Use-case Advantage	5	5	Addresses specific skin concerns of Indian consumers effectively.	Spire Research, GlobalData
Final Market Score	100	66/100 (3.30/5)	Innovative anti-aging body lotion with competitive pricing, poised for success in the Indian market.

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