Chemist At Play AHA Body Lotion with 5 Natural AHA Niacinamide Shea Butter For Exfoliating Dry Dead Skin Cells Deep Nourishment Radiant Skin Skin Brightening Lotion 236ml

Chemist At Play AHA Body Lotion with 5 Natural AHA Niacinamide Shea Butter For Exfoliating Dry Dead Skin Cells Deep Nourishment Radiant Skin Skin Brightening Lotion 236ml

Chemist At Play AHA Body Lotion is a skincare product designed to exfoliate, nourish, and brighten the skin. It contains 5 natural AHAs, niacinamide, and shea butter to help improve skin texture and tone. With regular use, this body lotion can help achieve radiant and smooth skin.

Key Features: - Contains 5 natural AHAs for gentle exfoliation - Includes niacinamide to brighten skin tone - Infused with shea butter for intense hydration - Suitable for all skin types - Cruelty-free and vegan

For whom: This body lotion is suitable for individuals looking to improve the texture and tone of their skin. It is ideal for those with dry or dull skin who want to achieve a brighter and more radiant complexion.

Pros: - Exfoliates gently with natural AHAs - Nourishes and hydrates with shea butter - Brightens the skin with niacinamide - Suitable for all skin types - Cruelty-free and vegan formula

Cons: - May not be suitable for individuals with sensitive skin - Some may find the exfoliating effects too mild

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with popular ingredients for Indian consumers.	Vogue, Elle
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium body lotions in India.	Retail Today, India Retailing
Competition	10	5	Facing strong competition from established and new brands in the Indian body lotion market.	Beauty Insider, Cosmopolitan
Use-case Advantage	5	3	Addresses multiple skin concerns like exfoliation and brightening.	Femina
Final Market Score	100	76/100 (3.80/5)	Innovative formula and competitive pricing position it well in the growing premium body lotion segment in India.

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