Chemist At Play Vitamin C Face Serum: Brightens, Gives Glow, Fades Dark Spots, Treats Hyperpigmentation, Balances Melanin Production | Ethyl Ascorbic Acid & Glucosamine for Oily, Combination, Sensitive Skin Types | Beginner-Friendly | Highly Effective

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Key Features: - Brightens skin - Gives a radiant glow - Fades dark spots - Treats hyperpigmentation - Balances melanin production - Contains ethyl ascorbic acid and glucosamine - Suitable for oily, combination, and sensitive skin types - Beginner-friendly

For whom: This serum is ideal for those looking to enhance their skin's radiance, fade dark spots, and treat hyperpigmentation. It is suitable for oily, combination, and sensitive skin types.

Pros: - Brightens skin and gives a natural glow - Effective in fading dark spots and treating hyperpigmentation - Balances melanin production - Suitable for a variety of skin types - Beginner-friendly

Cons: - May not show immediate results for some users - Sensitive skin types may need to do a patch test before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of benefits suitable for various skin types.	Vogue India
Brand Strength	20	10	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for skincare products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar vitamin C serums.	Beauty Insider
Competition	10	6	Facing competition from both established and new skincare brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common skin concerns effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Chemist At Play Vitamin C Face Serum offers a competitive solution in the Indian skincare market.

Factor	Rating (out of 5)	Notes
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