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Britannia The Laughing Cow Cheese Spread Classic 180 g

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Britannia The Laughing Cow Cheese Spread Classic 180 g
Smart Rank ⓘ 80/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the creamy and smooth texture of Britannia The Laughing Cow Cheese Spread, perfect for spreading on your favorite bread or crackers.
  • This versatile cheese spread is ideal for cooking or snacking, making it a great addition to meals for cheese lovers of all ages.
  • With its classic cheese flavor, this spread is loved by many and enhances the taste of various dishes and snacks.
  • Easy to use and spread, this cheese spread offers convenience without compromising on flavor, perfect for quick meals or snacks.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Strong brand with growing category momentum and good feature fit for Indian consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 502
Total / Avg 4.40★ 502
Consensus: 4.40★ from 502 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Creamy texture that spreads easily on bread and crackers.
  • Rich, savory flavor that appeals to both adults and children.
  • Convenient packaging for on-the-go snacking.

⚠️ What to Watch

  • Some consumers find it too salty for their taste.
  • Contains preservatives and additives that may not appeal to health-conscious buyers.
  • Smaller portion size compared to similar products.
Rs.99.00 Rs.110.00
Best price from Amazon.in Amazon.in
Key Features
Category Cheese Spread
Weight 180 g
Flavor Classic
Texture Creamy and smooth
Usage Spread or cooking
Pros Versatile, easy to spread, classic flavor
Cons May be too processed for some
Details
Britannia The Laughing Cow Cheese Spread Classic is a creamy and delicious cheese spread that is perfect for spreading on bread, crackers, or even using in cooking.

Key Features: - Creamy and smooth texture - Classic cheese flavor - Easy to spread and use

For whom: This cheese spread is perfect for cheese lovers of all ages. It is a great addition to any snack or meal.

Pros: - Versatile for use in cooking or as a spread - Creamy texture that spreads easily - Classic cheese flavor that is loved by many

Cons: - Some may find it too processed compared to natural cheeses

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's creamy texture and convenience align well with consumer preferences. IDC, Nielsen
Brand Strength 20 18 Britannia is a well-established brand with strong consumer loyalty in India. Brand Equity, Mintel
Category Momentum 20 15 The dairy spread category is growing due to increasing demand for convenient snacks. Nielsen, Mintel
Price Positioning 20 15 The price is competitive within the premium cheese spread segment in India. MarketWatch, Mintel
Competition 10 8 Facing competition from both local and international cheese spread brands in India. MarketWatch, IDC
Use-case Advantage 5 4 Ideal for quick snacks, but limited to specific use cases compared to other dairy products. Nielsen
Final Market Score 100 80/100 (4.00/5) Strong brand with growing category momentum and good feature fit for Indian consumers.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's creamy texture and convenience align well with consumer preferences.
    Sources: IDC, Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Britannia is a well-established brand with strong consumer loyalty in India.
    Sources: Brand Equity, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The dairy spread category is growing due to increasing demand for convenient snacks.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The price is competitive within the premium cheese spread segment in India.
    Sources: MarketWatch, Mintel
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both local and international cheese spread brands in India.
    Sources: MarketWatch, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick snacks, but limited to specific use cases compared to other dairy products.
    Sources: Nielsen
Summary
Strong brand with growing category momentum and good feature fit for Indian consumers.

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Where to Buy

BigBasket
₹160.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹165.00
2-3 days · ⭐ 4.0/5
Buy
Amazon India
₹175.00
2-4 days · ⭐ 4.5/5
Buy
Reliance Fresh
₹180.00
N/A · ⭐ 4.3/5
-
More Megastore
₹185.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
160.00 1-2 days 4.2/5 Buy Now
Grofers
165.00 2-3 days 4.0/5 Buy Now
Amazon India
175.00 2-4 days 4.5/5 Buy Now
Reliance Fresh
180.00 N/A 4.3/5 -
More Megastore
185.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.99.00 Rs.110.00

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Britannia The Laughing Cow Cheese Spread Classic, 180 g

Estimated Delivery: 2-3 days
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Rs.99.00 Rs.110.00