Cetaphil Moisturizing Lotion Gentle Skin Cleanser 100ml and 125ml - Pack of 2

The Cetaphil Moisturizing Lotion is a gentle skin cleanser that helps to hydrate and nourish the skin, leaving it feeling soft and smooth. It is dermatologist-tested and non-comedogenic, making it suitable for all skin types, including sensitive skin.

Key features of the Cetaphil Moisturizing Lotion include its lightweight formula that is quickly absorbed into the skin, providing long-lasting hydration. It is fragrance-free and contains no harsh chemicals, making it gentle enough for daily use.

This moisturizing lotion is ideal for anyone looking for a simple yet effective skincare routine. It is gentle enough for sensitive skin, yet effective enough to provide hydration and nourishment for all skin types.

Pros: The Cetaphil Moisturizing Lotion is non-greasy, lightweight, and quickly absorbs into the skin, leaving it feeling soft and smooth. It is dermatologist-tested and suitable for all skin types, including sensitive skin.

Cons: Some users may find the texture of the lotion to be too thin or watery, and it may not provide enough hydration for those with very dry skin. Additionally, some users may prefer a scented moisturizer over a fragrance-free option like Cetaphil.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for sensitive skin, a key requirement in the Indian market.	Euromonitor
Brand Strength	20	10	Cetaphil is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	6	Facing competition from local and international skincare brands.	Nielsen
Use-case Advantage	5	5	Convenient pack size for regular use in Indian households.	GfK
Final Market Score	100	66/100 (3.30/5)	Cetaphil Moisturizing Lotion Pack of 2 well-positioned in growing Indian skincare market.

Factor	Rating (out of 5)	Notes
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