Cetaphil Moisturizing Cream for Face and Body - Dry to Normal Skin, 450g - Paraben and Sulfate Free, Enriched with Niacinamide and Vitamin B5

Key Features: - Hydrating cream for dry to normal skin - Contains Niacinamide and Vitamin B5 for nourishment - Paraben and Sulphate free formula - Suitable for use on both face and body

For whom: Ideal for individuals with dry to normal skin looking for a moisturising cream that provides deep hydration without the use of harsh chemicals.

Pros: - Provides long-lasting hydration - Lightweight formula that absorbs easily into the skin - Helps improve skin's barrier function - Suitable for use on sensitive skin

Cons: - May not provide enough hydration for extremely dry skin types - Some users may find the texture too thick for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Niacinamide and Vitamin B5, meeting consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Cetaphil is a trusted brand known for quality skincare products.	Brandwatch
Category Momentum	20	10	Growing demand for premium skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium skincare products in the market.	AC Nielsen
Competition	10	9	Facing competition from other established premium skincare brands offering similar products.	GfK
Use-case Advantage	5	2	Versatile product suitable for both face and body, catering to convenience-seeking consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Cetaphil Moisturizing Cream is well-positioned in the growing Indian premium skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—