Cetaphil Brightness Reveal Creamy Cleanser 100g - Brightening Face Wash with Niacinamide and Sea Daffodil for Uneven Skin Tone - Fragrance-Free and Dermatologist Recommended

About Product: Cetaphil Brightness Reveal Creamy Cleanser is a gentle yet effective face wash specifically formulated to target uneven skin tone. It helps to brighten the complexion and reveal a more radiant skin tone.
Key Features: This face wash contains key ingredients such as Niacinamide and Sea Daffodil, known for their brightening properties. It is fragrance-free and dermatologist-recommended, making it suitable for all skin types, including sensitive skin.
For whom: This product is perfect for anyone looking to address uneven skin tone and achieve a brighter complexion. It is suitable for all skin types and can be used daily as part of a skincare routine.
Pros: - Effectively targets uneven skin tone - Contains brightening ingredients like Niacinamide and Sea Daffodil - Fragrance-free and gentle on the skin - Dermatologist recommended for all skin types
Cons: - May not be suitable for those with specific skin sensitivities - Results may vary for individuals with severe pigmentation issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Niacinamide and Sea Daffodil, ingredients popular for brightening and even skin tone.	Vogue
Brand Strength	20	18	Cetaphil is a trusted dermatologist-recommended brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for brightening skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening face wash products in India.	Retail360
Competition	10	8	Facing competition from other established brightening face wash brands in India.	Beauty Insider
Use-case Advantage	5	5	Addresses the need for brightening face wash for uneven skin tone in Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned brightening face wash with strong brand backing for Indian consumers.

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