Kelloggs Fruit Crunch Muesli 450g

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Start your day right with a nutritious breakfast option packed with fiber and essential nutrients
Enjoy the delicious mix of fruit, nuts, seeds, and crunchy granola clusters for added flavor and texture
Ideal for busy professionals, students, or anyone seeking a balanced diet in a convenient form
Customize your breakfast with this muesli that offers a good source of fiber and a satisfying meal

Market-Based Score (India)

76/100 (3.80/5)

Good value

Kellogg's Muesli with 21% Fruit, Nut & Seeds positioned well in growing Indian muesli market.

Rs.744.00

Key Features

Category	Breakfast Cereals
Model	B09VGFNKZB
Weight	450g
Key Ingredients	21% fruit, nuts, seeds, granola, honey, almonds, strawberries, pumpkin seeds
Nutritional Benefits	Good source of fiber and essential nutrients
Preparation	Easy to prepare
Target Audience	Busy professionals, students, health-conscious individuals
Pros	Delicious, satisfying, customizable
Cons	Higher sweetness level, higher price, not suitable for nut allergies

Details

Kellogg's Muesli with 21% Fruit, Nut & Seeds & Crunchy Granola is a delicious and nutritious breakfast option. Made with a mix of multigrain flakes, nuts, seeds, and dried fruit, this muesli is packed with fiber and essential nutrients to start your day right.

Key Features:
- Contains 21% fruit, nuts, and seeds for added flavor and texture
- Crunchy granola clusters with honey, almonds, strawberries, and pumpkin seeds
- Made with multigrain flakes for a wholesome breakfast option

For whom:
This muesli is perfect for individuals looking for a healthy and convenient breakfast option. Whether you're a busy professional, a student on the go, or someone who wants to maintain a balanced diet, Kellogg's Muesli is a great choice.

Pros:
- Provides a good source of fiber and essential nutrients
- Offers a delicious and satisfying breakfast option
- Easy to prepare and can be customized with your favorite toppings

Cons:
- Some may find the sweetness level to be higher than desired
- Can be a bit expensive compared to other breakfast cereals on the market
- Not suitable for those with nut allergies or sensitivities

Overall, Kellogg's Muesli with 21% Fruit, Nut & Seeds & Crunchy Granola is a tasty and nutritious breakfast option for those looking to start their day with a boost of energy and essential nutrients.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of fruits, nuts, and seeds cater to Indian taste preferences for muesli.	Retail360
Brand Strength	20	18	Kellogg's is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in India.	AC Nielsen
Competition	10	8	Facing competition from other established muesli brands in the Indian market.	Grocer's World
Use-case Advantage	5	5	Convenient and nutritious breakfast option for health-conscious consumers.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Kellogg's Muesli with 21% Fruit, Nut & Seeds positioned well in growing Indian muesli market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Variety of fruits, nuts, and seeds cater to Indian taste preferences for muesli.

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Kellogg's is a well-established and trusted brand in India.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy breakfast options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium muesli brands in India.

Sources: AC Nielsen
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established muesli brands in the Indian market.

Sources: Grocer's World
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient and nutritious breakfast option for health-conscious consumers.

Sources: Grocery Times