Kelloggs Protein Crunch 700g

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a nutritious breakfast with Kellogg's Combo high in protein, B vitamins, calcium, and iron
Kids love the delicious chocolate flavor of Kellogg's Chocos in this combo pack
Get a healthier breakfast alternative with Kellogg's Muesli with 21% Fruit and Nut Pouch
Convenient packaging makes it easy for both kids and adults to enjoy a tasty breakfast

Market-Based Score (India)

76/100 (3.80/5)

Good value

Kellogg's muesli combo offers a strong value proposition in the growing Indian health food market.

Rs.651.00

Key Features

Category	Breakfast Cereal
Weight	700g Chocos, 750g Muesli
Nutritional Highlights	High in Protein, B Vitamins, Calcium, Iron
Flavor	Chocolate (Chocos), Fruit and Nut (Muesli)
Target Audience	Kids and Adults
Packaging	Convenient for storage and serving

Details

Kellogg's Combo includes Kellogg's Chocos and Kellogg's Muesli with 21% Fruit and Nut Pouch. Both products are high in protein, B vitamins, calcium, and iron, making them a nutritious choice for breakfast or snacks.

The Kellogg's Chocos are loved by kids for their delicious chocolate flavor, while the Muesli with Fruit and Nut Pouch is a great option for those looking for a healthier breakfast alternative.

This combo pack is suitable for both kids and adults who want to enjoy a tasty and nutritious breakfast without compromising on flavor.

Pros: - High in protein and essential vitamins and minerals - Delicious chocolate flavor in Chocos - Healthy fruit and nut mix in Muesli - Convenient packaging for easy storage and serving Cons: - May be less appealing to those who prefer traditional breakfast options - Some may find the price point to be higher than other breakfast cereal options on the market

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, B vitamins, calcium, and iron content align well with health-conscious consumer preferences in India.	FSSAI, Retail360
Brand Strength	20	18	Kellogg's is a well-established and trusted brand in India.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the muesli category in India.	IRI, Kantar
Competition	10	5	Facing moderate competition from other muesli brands offering similar health benefits in India.	AC Nielsen, Business Standard
Use-case Advantage	5	3	Convenient and nutritious breakfast option for busy individuals in India.	Grocery Trends
Final Market Score	100	76/100 (3.80/5)	Kellogg's muesli combo offers a strong value proposition in the growing Indian health food market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein, B vitamins, calcium, and iron content align well with health-conscious consumer preferences in India.

Sources: FSSAI, Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Kellogg's is a well-established and trusted brand in India.

Sources: Brand Equity, Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy breakfast options in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products in the muesli category in India.

Sources: IRI, Kantar
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing moderate competition from other muesli brands offering similar health benefits in India.

Sources: AC Nielsen, Business Standard
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Convenient and nutritious breakfast option for busy individuals in India.

Sources: Grocery Trends