Kelloggs Fruitful Muesli 500g 500 G

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a nutritious breakfast with Kellogg's Combo muesli with 21% fruit and nut
Convenient pouch packaging for easy storage and quick meals on-the-go
High in fiber and protein, perfect for health-conscious individuals
Delicious taste with the goodness of fruit and nuts, a satisfying breakfast choice

Market-Based Score (India)

66/100 (3.30/5)

Decent

Kellogg's Combo Muesli offers a balanced mix of fruit and nuts at a competitive price point in the growing Indian muesli market.

Rs.706.00

Key Features

Category	Muesli
Weight	500g & 750g
Fiber	High
Protein	High
Packaging	Pouch
Pros	Delicious taste, Convenient packaging
Cons	May contain allergens, Higher price
Price	706.00

Details

Kellogg's Combo includes two pouches of muesli with 21% fruit and nut, one weighing 500g and the other 750g. This combo is perfect for those who enjoy a nutritious breakfast option that is both delicious and filling.
Key Features: - Muesli with 21% fruit and nut for added taste and texture - Convenient pouch packaging for easy storage and use - High in fiber and protein for a healthy start to the day
For whom: - Health-conscious individuals looking for a nutritious breakfast option - Busy individuals who need a quick and easy meal solution - Those who enjoy the combination of fruit and nuts in their muesli
Pros: - Delicious and satisfying taste - Convenient packaging for on-the-go use - Provides a good source of fiber and protein
Cons: - May contain allergens such as nuts for those with allergies - Some may find the price slightly higher compared to other breakfast options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fruit and nut content aligns with Indian consumer preferences for healthy snacks.	Nielsen
Brand Strength	20	15	Kellogg's is a well-established brand in India.	Euromonitor
Category Momentum	20	10	Muesli category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other muesli brands in India.	IRI
Use-case Advantage	5	5	Versatile product suitable for breakfast or snacking.	Kantar
Final Market Score	100	66/100 (3.30/5)	Kellogg's Combo Muesli offers a balanced mix of fruit and nuts at a competitive price point in the growing Indian muesli market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High fruit and nut content aligns with Indian consumer preferences for healthy snacks.

Sources: Nielsen
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Kellogg's is a well-established brand in India.

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Muesli category growing steadily in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other muesli brands in India.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile product suitable for breakfast or snacking.

Sources: Kantar