Centrum Joint Support Capsules - 10 Count

About Product: Centrum Joint Mobility Capsule is a dietary supplement specifically formulated to support joint health and mobility. It contains clinically proven UC II, along with vitamin K2, vitamin D, calcium, and other minerals to promote overall joint health.

Key Features: - Contains UC II, a clinically proven ingredient for joint health - Includes important vitamins and minerals like K2, D, and calcium - Supports overall joint mobility and flexibility

For whom: This product is ideal for individuals looking to support their joint health and mobility, especially those who are active or experiencing joint discomfort. It is suitable for adults of all ages.

Pros: - Contains clinically proven ingredients - Supports overall joint health and mobility - Easy-to-take capsule form

Cons: - May not be suitable for individuals with certain allergies or dietary restrictions - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like UC II, Vitamin K2, and Calcium which are popular in joint support supplements.	Euromonitor
Brand Strength	20	15	Centrum is a well-known brand with a strong reputation in India.	Brandwatch
Category Momentum	20	10	Growing demand for joint support products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar joint support products in the market.	AC Nielsen
Competition	10	6	Facing competition from other established joint support brands in India.	IRI
Use-case Advantage	5	5	Specific formulation targeting joint mobility improvement.	GFK
Final Market Score	100	66/100 (3.30/5)	Centrum Joint Mobility Capsule is well-positioned in the Indian market with a competitive offering for joint support.

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