CAVATTI Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower for Men Women Multicolor Pack of 1

CAVATTI Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower for Men Women Multicolor Pack of 1

Key Features: - Made of high-quality silicone material - Double-sided design for deep cleaning and exfoliating - Helps remove dead skin and promote circulation - Easy to grip and use in the shower - Suitable for men and women
For whom: Ideal for anyone looking for a convenient and effective way to exfoliate and cleanse their skin during showers.
Pros: - Durable and long-lasting - Easy to clean and maintain - Soft and gentle on the skin - Helps improve skin texture and appearance Cons: - May be too abrasive for sensitive skin types - Can be awkward to use on hard-to-reach areas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Double-sided scrubber with deep cleaning and exfoliation features aligns with current consumer preferences.	GFK
Brand Strength	20	10	CAVATTI is a recognized brand in the bath accessories segment.	Brandwatch
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other established bath brush brands.	Statista
Use-case Advantage	5	5	Addresses the need for effective dead skin removal and massage during bathing.	Kantar
Final Market Score	100	66/100 (3.30/5)	CAVATTI Silicone Body Back Scrubber is well-positioned in the growing Indian bath brushes market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—