Catalyst 2960-Xr 24 Gige**New Retail**

The Catalyst 2960-Xr 24 Gige is a new retail product designed for efficient and reliable Ethernet connectivity in network environments.

Key features of this product include 24 Gigabit Ethernet ports, support for up to 30W per port PoE, enhanced security features, easy network management capabilities, and energy-efficient operation.

This product is ideal for small to medium-sized businesses, remote offices, and branch locations that require a cost-effective and high-performance networking solution.

Pros: - 24 Gigabit Ethernet ports for fast and reliable connectivity - Support for PoE for powering IP phones, cameras, and other devices - Enhanced security features to protect the network from threats - Easy to manage and configure for network administrators - Energy-efficient operation to reduce power consumption Cons: - Limited scalability for larger network environments - May require additional equipment for advanced features - Initial setup and configuration may require technical expertise

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly suitable features for Indian retail market needs.	IDC
Brand Strength	20	18	Established brand with good reputation in India.	Forbes
Category Momentum	20	15	Strong demand for routers in Indian market.	Gartner
Price Positioning	20	15	Competitive pricing compared to similar routers in India.	Canalys
Competition	10	5	Facing tough competition from other router brands in India.	TechCrunch
Use-case Advantage	5	3	Addresses specific needs of Indian retail businesses.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian router market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—