MORTON DAVIES Silicone Car Glass Anti Fog Hydrophobic Coating Spray |Rainproof, Streak-Free Automotive Cleaner | Multipurpose Windshield Cleaning (Anti-Fog Spray pack of 2)

About Product: MORTON DAVIES Silicone Car Glass Anti Fog Hydrophobic Coating Spray is a specially formulated solution designed to keep your car glass clean, fog-free, and rainproof. The unique blend of silicone ingredients creates a hydrophobic coating that repels water and prevents fog build-up on your windshield.

Key Features: - Rainproof coating for improved visibility during rainy weather - Streak-free formula for a crystal clear finish - Easy to apply spray bottle for hassle-free application - Multipurpose cleaner suitable for various glass surfaces

For whom: This Anti-Fog Spray is perfect for car owners who want to maintain a clear, unobstructed view while driving in all weather conditions. It is suitable for anyone looking for an easy-to-use solution to keep their car glass clean and fog-free.

Pros: - Helps improve visibility and safety while driving - Easy to apply and long-lasting formula - Versatile cleaner for multiple glass surfaces - Affordable pack of 2 for added value Cons: - May require occasional reapplication for best results - Not suitable for use on non-glass surfaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced hydrophobic coating technology meets consumer needs for clear visibility during monsoons.	Overdrive, CarDekho
Brand Strength	20	10	Established brand reputation in the automotive cleaning sector.	Autocar India, CarWale
Category Momentum	20	15	Growing demand for innovative glass cleaning solutions in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar hydrophobic glass cleaners in the market.	ZigWheels, GaadiWaadi
Competition	10	6	Facing moderate competition from established and new entrants in the glass cleaner segment.	CarAndBike, DriveSpark
Use-case Advantage	5	5	Effective anti-fog properties cater to safety-conscious Indian car owners.	CarTrade, AutoX
Final Market Score	100	66/100 (3.30/5)	Innovative hydrophobic coating spray with strong market potential in India.

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