Wavex Windshield Washer Fluid for Car (1L) | Car Windshield Cleaner Concentrate | Lubricates Glass Cleaner Wiper, Prevents Scratches, De-Icer Formulation

Key Features: - Concentrated formula for effective cleaning - Lubricates glass to prevent scratches - De-icer formulation for winter use - Suitable for all types of vehicles - Easy to use and quick-drying

For whom: - Car owners looking for an effective windshield washer fluid - Drivers in colder climates who need a de-icer solution - Anyone who wants to prevent scratches on their windshield

Pros: - Concentrated formula saves money in the long run - Effective in removing tough dirt and grime - Helps improve visibility while driving - Easy to store and mix

Cons: - May not be suitable for extremely cold temperatures - Packaging could be improved for easier pouring and measuring

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers unique de-icer formulation and scratch prevention feature	CarWale, Autocar
Brand Strength	20	10	Established brand with positive consumer reviews	TOI, Hindu
Category Momentum	20	15	Growing demand for windshield care products in Indian market	Mint, ET
Price Positioning	20	8	Competitively priced compared to similar products in the market	BusinessToday, MoneyControl
Competition	10	10	Facing moderate competition with room for growth in market share	CarTrade, ZigWheels
Use-case Advantage	5	5	Addresses specific needs of car windshield maintenance effectively	CarDekho
Final Market Score	100	66/100 (3.30/5)	Wavex Windshield Washer Fluid is a competitive glass cleaner with unique features, positioned well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—