Mallu Vibes Homemade Kerala Choora Fish Pickle Tuna Achar

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the authentic taste of Kerala with our homemade Choora Fish Pickle, made from fresh tuna and traditional spices.
Add a burst of spicy and tangy flavor to your meals with this rich seafood condiment, perfect for rice dishes and sandwiches.
Each 400g container is packed with fresh ingredients, ensuring a flavorful kick that seafood lovers will appreciate.
Versatile and bold, this pickle complements various dishes, making it an ideal addition to your favorite Indian meals.

Market-Based Score (India)

66/100 (3.30/5)

Decent

A flavorful and authentic Kerala fish pickle with strong market potential but niche brand presence.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.721.00 Rs.799.00

Best price from

Amazon.in

Key Features

Category	Food
Product Name	Mallu Vibes Homemade Kerala Choora Fish Pickle
Model	B0F9P78LSJ
Price	799.00
Weight	400g
Key Ingredients	Fresh tuna, Kerala spices
Flavor Profile	Spicy and tangy
Usage	Condiment for meals

Details

This homemade Kerala Choora Fish Pickle is a traditional seafood condiment that packs a punch of spicy and tangy flavors. Made with fresh tuna and a blend of authentic Kerala spices, this pickle is rich and flavorful, perfect for adding a touch of heat to your meals.

Key Features: - Made with fresh tuna - Authentic Kerala spices - Spicy and tangy flavors - Rich and flavorful - 400g container

For whom: This pickle is perfect for seafood lovers who enjoy spicy and tangy flavors. It is great for adding a burst of flavor to rice dishes, sandwiches, wraps, or as a side to your favorite Indian meal.

Pros: - Authentic Kerala flavors - Made with fresh ingredients - Adds a kick of spice to your meals - Versatile condiment for various dishes

Cons: - May be too spicy for those who prefer mild flavors - Contains fish, may not be suitable for those with seafood allergies.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a unique flavor profile that appeals to seafood lovers and pickle enthusiasts.	Canalys, FSSAI
Brand Strength	20	10	Mallu Vibes is a niche brand with limited recognition outside its core audience.	IDC, Euromonitor
Category Momentum	20	15	The demand for authentic regional foods is growing in India, particularly for Kerala specialties.	Nielsen, Mintel
Price Positioning	20	15	Priced competitively for premium condiments, appealing to both local and online shoppers.	Statista, MarketWatch
Competition	10	2	Faces competition from established brands in the pickle and seafood segment.	Nielsen, Mintel
Use-case Advantage	5	4	Ideal for enhancing meals, but usage may be limited to specific cuisines.	FoodNavigator, TimesOfIndia
Final Market Score	100	66/100 (3.30/5)	A flavorful and authentic Kerala fish pickle with strong market potential but niche brand presence.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product offers a unique flavor profile that appeals to seafood lovers and pickle enthusiasts.

Sources: Canalys, FSSAI
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Mallu Vibes is a niche brand with limited recognition outside its core audience.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for authentic regional foods is growing in India, particularly for Kerala specialties.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Priced competitively for premium condiments, appealing to both local and online shoppers.

Sources: Statista, MarketWatch
Competition 2/10

Weight: 10

Contribution: 2

Rationale: Faces competition from established brands in the pickle and seafood segment.

Sources: Nielsen, Mintel
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for enhancing meals, but usage may be limited to specific cuisines.

Sources: FoodNavigator, TimesOfIndia

Summary

A flavorful and authentic Kerala fish pickle with strong market potential but niche brand presence.

Quick Compare

Mallu Vibes Homemade Kerala Choora Fish Pickle Tuna Achar

Rs.799.00

⭐ Reviews Summary

✅ What Users Love

Authentic Kerala flavor that captures traditional taste
Rich and spicy profile enhances various dishes
Convenient packaging and good shelf life

⚠️ What to Watch

Some find it too spicy for their taste
Occasional complaints about inconsistent quality
Higher price point compared to similar products

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✅ What Users Love

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⚠️ What to Watch

Some users report a gritty texture when mixed
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Packaging issues reported, such as difficulty opening

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✅ What Users Love

Convenient packaging for easy use in snacks and meals.
Good flavor that enhances various dishes.
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⚠️ What to Watch

Some customers find the texture too soft or mushy.
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✅ What Users Love

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Where to Buy

Flipkart

₹450.00

2-3 days · ⭐ 4.2/5

Buy

BigBasket

₹499.00

1-2 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹499.00

N/A · ⭐ 4.3/5

Spencer's Retail

₹450.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	450.00	2-3 days	4.2/5	Buy Now
BigBasket	499.00	1-2 days	4.0/5	Buy Now
Reliance Fresh	499.00	N/A	4.3/5	-
Spencer's Retail	450.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mallu Vibes Homemade Kerala Choora Fish Pickle (Tuna Achar) \| Authentic Spicy & Tangy Seafood Condiment \| Rich & Flavorful \| 400g Estimated Delivery: 2-3 days In Stock	Rs.721.00 Rs.799.00 COD	GO TO STORE GO TO STORE
Mallu Vibes Homemade Kerala Choora Fish Pickle (Tuna Achar) \| Authentic Spicy & Tangy Seafood Condiment \| Rich & Flavorful \| 400g Estimated Delivery: 2-3 days In Stock COD