Calyx Professional Shampoo 200ml Ultimate Repair System Silk Touch Free Parabens Free Sulphate

Calyx Professional Shampoo 200ml Ultimate Repair System Silk Touch Free Parabens Free Sulphate

Key Features: - Contains silk proteins for ultimate repair and smoothness - Free of parabens and sulphates for gentle cleansing - Helps to nourish and strengthen hair from within

For whom: - Suitable for those with damaged or dry hair in need of repair - Ideal for individuals looking for a gentle and nourishing shampoo without harsh chemicals

Pros: - Helps to repair and strengthen damaged hair - Leaves hair feeling silky and smooth - Free of harmful chemicals

Cons: - May be more expensive compared to other shampoos - Some users may not see immediate results and require consistent use for benefits

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique silk touch formula catering to the need for hair repair.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free shampoos in the market.	Kantar
Competition	10	8	Facing moderate competition from other sulfate-free repair shampoos in the market.	Nielsen
Use-case Advantage	5	5	Addresses the specific need for repairing damaged hair without harsh chemicals.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sulfate-free repair shampoo in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—