Cacharel Anais EDT for Women 50ml

Cacharel Anais EDT for Women 50ml

- This fragrance is a classic, feminine and elegant scent perfect for everyday wear or special occasions. It has a blend of floral and woody notes that create a delicate and sophisticated aroma.

- Key features of this fragrance include top notes of orange blossom, hyacinth and sweet rosewood, heart notes of lily, jasmine and iris, and base notes of oakmoss, vetiver and sandalwood.

- This fragrance is suitable for women who appreciate timeless and elegant scents. It is perfect for those who enjoy floral and woody fragrances that are not too overpowering.

- Pros: Long-lasting fragrance, sophisticated and elegant scent, suitable for day or night wear. - Cons: Some may find it too soft or subtle for their liking, may not be suitable for those who prefer strong or bold scents.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	50ml size and floral scent align with Indian consumer preferences.	Statista, Nielsen
Brand Strength	20	18	Cacharel known for quality and innovation in fragrances.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for Eau de Toilette in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar fragrances in the market.	Retail360, Kantar
Competition	10	10	Facing moderate competition from established and niche brands.	IRI, Gartner
Use-case Advantage	5	3	Versatile fragrance suitable for daily wear and special occasions.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Cacharel Anais well in the Indian Eau de Toilette market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—