BSY Noni Black Hair Magic Hair color shampoo 20ml x 20 Sachets Ammonia Free Hair Color Shampoo for men Natural Black Permanent Hair Dye Shampoo for women Noni Fruit Hair Dye 5 Minutes HairColour

BSY Noni Black Hair Magic Hair color shampoo 20ml x 20 Sachets Ammonia Free Hair Color Shampoo for men Natural Black Permanent Hair Dye Shampoo for women Noni Fruit Hair Dye 5 Minutes HairColour

Key Features: - Ammonia-free formula - Contains noni fruit extract for natural black color - Permanent hair color solution - Quick and easy application, only takes 5 minutes - Suitable for both men and women

For whom: - Individuals looking for a quick and convenient hair coloring solution - Those who prefer natural ingredients in their hair dye - Men and women seeking a permanent black hair color without the use of ammonia

Pros: - Quick application saves time - Natural noni fruit extract nourishes hair - Ammonia-free formula is gentle on hair and scalp

Cons: - May not be suitable for individuals with specific allergies to the ingredients - Color may vary depending on individual hair type and color starting point

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and convenient hair coloring solution with natural ingredients.	Nielsen
Brand Strength	20	15	Established brand reputation in the hair care segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for innovative hair color solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other ammonia-free hair dye brands in India.	IRI
Use-case Advantage	5	5	Convenient 5-minute coloring suitable for busy Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative and competitively priced ammonia-free hair color shampoo with natural ingredients catering to busy Indian consumers.

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