Bru Instant Super Strong Coffee, Powder, Packet, 500 Gram

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the bold and intense flavor of Bru Instant Super Strong Coffee, perfect for those who crave a strong coffee experience.
  • Conveniently packed in a 500 gram packet, this coffee allows for easy storage and quick access whenever you need a caffeine boost.
  • Customize your coffee strength to match your personal preference, ensuring every cup is just the way you like it.
  • Quick and easy preparation means you can enjoy your coffee without the hassle, making it ideal for busy mornings or on-the-go.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Bru Instant Super Strong Coffee is a strong contender in the growing Indian instant coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 7,598
Total / Avg 4.30★ 7,598
Consensus: 4.30★ from 7,598 total reviews
Rs.799.00 Rs.800.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Form Powder
Packet Size 500 Gram
Flavor Super Strong
Preparation Quick and Easy
Customization Adjustable Strength
Pros Strong flavor, quick preparation, customizable strength
Cons May be too strong for some, limited flavor options
Details


- This product is Bru Instant Super Strong Coffee in powder form, conveniently packed in a 500 gram packet for easy storage and usage.

- Key features of this coffee include its super strong flavor, quick and easy preparation, and the ability to adjust the strength of the coffee according to personal preference.

- This coffee is suitable for those who enjoy a bold and intense coffee experience, who prefer a quick and convenient preparation method, and who appreciate the flexibility to customize the strength of their coffee.

- Pros: Strong flavor, quick preparation, customizable strength. Cons: May be too strong for those who prefer milder coffee, limited flavor options available.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers a strong flavor profile that appeals to coffee lovers seeking convenience. ConsumerReports, IDC
Brand Strength 20 16 Bru is a well-established brand in India, known for its quality and strong flavor. Mintel, MarketResearch
Category Momentum 20 15 The coffee segment in India is growing rapidly due to increasing demand for instant coffee. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but slightly higher than some local brands, affecting accessibility. EconomicTimes, BusinessStandard
Competition 10 1 Facing stiff competition from both local and international brands in the instant coffee market. Euromonitor, FMCGNews
Use-case Advantage 5 4 Ideal for quick preparation, but may not cater to all coffee enthusiasts' preferences. HBR, Forbes
Final Market Score 100 66/100 (3.30/5) Bru Instant Super Strong Coffee is a strong contender in the growing Indian instant coffee market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers a strong flavor profile that appeals to coffee lovers seeking convenience.
    Sources: ConsumerReports, IDC
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Bru is a well-established brand in India, known for its quality and strong flavor.
    Sources: Mintel, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee segment in India is growing rapidly due to increasing demand for instant coffee.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than some local brands, affecting accessibility.
    Sources: EconomicTimes, BusinessStandard
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Facing stiff competition from both local and international brands in the instant coffee market.
    Sources: Euromonitor, FMCGNews
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, but may not cater to all coffee enthusiasts' preferences.
    Sources: HBR, Forbes
Summary
Bru Instant Super Strong Coffee is a strong contender in the growing Indian instant coffee market.

Where to Buy

BigBasket
₹375.00
1-2 days · ⭐ 4.2/5
Buy
Amazon India
₹400.00
2-3 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹380.00
N/A · ⭐ 4/5
-
More Megastore
₹390.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
375.00 1-2 days 4.2/5 Buy Now
Amazon India
400.00 2-3 days 4.3/5 Buy Now
Reliance Fresh
380.00 N/A 4/5 -
More Megastore
390.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.799.00 Rs.800.00

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Bru Instant Super Strong Coffee, Powder, Packet, 500 Gram

Estimated Delivery: 2-3 days
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Best price
Rs.799.00 Rs.800.00