Brillare Terabond Bond Repair Shampoo With Vegan Keratin Peptides 100 Damage Repair in 1 Wash 17X Smoother Softer Frizz Free Hair Repairs Dry Heat Chemically Treated Hair 200 ml

Brillare Terabond Bond Repair Shampoo With Vegan Keratin Peptides 100 Damage Repair in 1 Wash 17X Smoother Softer Frizz Free Hair Repairs Dry Heat Chemically Treated Hair 200 ml

Brillare Terabond Bond Repair Shampoo is a revolutionary hair product that is designed to repair damage in just one wash. With its vegan keratin peptides, this shampoo is able to provide 100% damage repair, leaving your hair 17X smoother and softer than before. It is also formulated to eliminate frizz and restore vitality to dry, heat-damaged, and chemically treated hair.

Key Features: - Vegan keratin peptides for 100% damage repair - 17X smoother and softer hair after just one wash - Eliminates frizz and restores vitality to dry, heat-damaged, and chemically treated hair - Formulated with high-quality ingredients for maximum effectiveness

For whom: This shampoo is ideal for those with damaged hair due to heat styling, chemical treatments, or environmental factors. It is suitable for all hair types and can be used by both men and women.

Pros: - Provides 100% damage repair in just one wash - Leaves hair 17X smoother and softer - Eliminates frizz and restores vitality to damaged hair - Vegan and cruelty-free formula

Cons: - May be more expensive than traditional shampoos - Some users may find the fragrance to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative use of vegan keratin peptides for advanced damage repair	Vogue, Elle
Brand Strength	20	18	Established brand with positive reputation for hair care products	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair repair shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium repair shampoos	Retail Today, India Retailing
Competition	10	8	Facing competition from established brands offering similar repair solutions	Hindustan Times, The Economic Times
Use-case Advantage	5	5	Addresses common hair issues like dryness, frizz, and damage in one wash	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Innovative and competitively priced premium shampoo with strong brand backing.

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