Bagrrys Fiber Crunch 425g

0 reviews

Smart Rank ⓘ 52/100

Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Start your day with a healthy and delicious breakfast option
High in fiber and protein for a nutritious meal
Made with natural ingredients, no added preservatives
Trans fat and cholesterol free, perfect for health-conscious individuals

Market-Based Score (India)

86/100 (4.30/5)

Excellent

Bagrry's Crunchy Muesli offers a competitive and nutritious breakfast option in the growing Indian market.

Rs.399.00

Key Features

Category	Breakfast Cereal
Fibre	40% Fibre Rich Oats
Ingredients	83% Multigrain, Brans, Almonds, Raisins & Honey
Health Benefits	High in Fibre and Protein
Preservatives	No Added Preservatives
GMO	Non-GMO Oats
Natural	100% Natural
Trans Fat	Trans Fat Free
Cholesterol	Cholesterol Free
Price	399.00

Details

Key Features: - 83% Multigrain, Brans, Almonds, Raisins & Honey - 40% Fibre rich oats - High in fibre and protein - No added preservatives - Non-GMO oats - 100% natural - Trans fat and cholesterol free

For Whom: This Crunchy Muesli is perfect for anyone looking for a healthy and delicious breakfast option. It is ideal for health-conscious individuals who want to start their day with a nutritious meal.

Pros: - High in fibre and protein - Made with natural ingredients - No added preservatives - Non-GMO oats - Trans fat and cholesterol free Cons: - May contain allergens such as nuts (almonds) and raisins - Some people may find the taste too sweet due to honey added

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in multigrains, fiber, and protein, meeting consumer preferences.	Retail360
Brand Strength	20	18	Established brand known for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium muesli brands.	AC Nielsen
Competition	10	10	Facing strong competition from other established muesli brands in the market.	Grocery Business
Use-case Advantage	5	3	Convenient and nutritious breakfast option for busy individuals.	Grocery Times
Final Market Score	100	86/100 (4.30/5)	Bagrry's Crunchy Muesli offers a competitive and nutritious breakfast option in the growing Indian market.

Market-Based Score

86/100 (4.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Rich in multigrains, fiber, and protein, meeting consumer preferences.

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand known for quality and natural ingredients.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy breakfast options in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar premium muesli brands.

Sources: AC Nielsen
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from other established muesli brands in the market.

Sources: Grocery Business
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Convenient and nutritious breakfast option for busy individuals.

Sources: Grocery Times