BRB Protein Chips - Spicy Tomato 48g

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BRB Protein Chips - Spicy Tomato 48g
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High protein content for health-conscious individuals
  • 50% less oil compared to regular chips
  • No palm oil used in making for guilt-free snacking
  • Unique Jalapeño & Tomato flavor for a zesty snack experience

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative healthy snack with strong brand presence, facing competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 1,044
Total / Avg 4.00★ 1,044
Consensus: 4.00★ from 1,044 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Light and crunchy texture
  • Bold jalapeño and tomato flavor
  • Healthier snack option with high protein and low oil

⚠️ What to Watch

  • Some find the flavor too spicy
  • Texture may be too airy for some preferences
  • Smaller portion size compared to traditional chips
Rs.24.00 Rs.40.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Flavour Jalapeño & Tomato
Cooking Method Not Fried, Not Baked
Protein High
Oil Content 50% Less Oil
Palm Oil No
Pack Size 48g
Target Audience Health-conscious individuals
Details
BRB Rice Popped Chips are a delicious and healthy snack option that is not fried or baked. The Jalape?o & Tomato flavour gives it a unique and zesty taste that is sure to satisfy your cravings.

Key Features: - High protein content - 50% less oil compared to regular chips - No palm oil used in the making - Healthy alternative to traditional fried snacks

For whom: BRB Rice Popped Chips are perfect for health-conscious individuals who are looking for a guilt-free snack option. It is also ideal for those who enjoy spicy and tangy flavours in their snacks.

Pros: - Unique Jalape?o & Tomato flavour - High protein content - Low oil content - No palm oil used - Healthy snack option

Cons: - Might be too spicy for those who do not enjoy spicy foods - Some may find the texture of popped chips different from traditional fried chips

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative product with high protein, low oil, and no palm oil aligning with health trends. Nielsen
Brand Strength 20 18 Established brand with loyal customer base in snacks category. Euromonitor
Category Momentum 20 15 Growing demand for healthy snacks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar healthy snack options in the market. GfK
Competition 10 8 Facing competition from other healthy snack brands offering similar benefits. IRI
Use-case Advantage 5 5 Convenient on-the-go snack option for health-conscious consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Innovative healthy snack with strong brand presence, facing competition in a growing market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative product with high protein, low oil, and no palm oil aligning with health trends.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in snacks category.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy snacks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar healthy snack options in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other healthy snack brands offering similar benefits.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient on-the-go snack option for health-conscious consumers.
    Sources: Kantar
Summary
Innovative healthy snack with strong brand presence, facing competition in a growing market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.24.00 Rs.40.00

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BRB Rice Popped Chips | Jalape?o & Tomato Flavour | Not Fried. Not Baked | High Protein | 50% Less Oil, No Palm Oil, Healthy Snack | 48g Pack

Estimated Delivery: 2-3 days
In Stock COD

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Rs.24.00 Rs.40.00