BRB Cheese Crisps - Low Oil 48g

0 reviews

Smart Rank ⓘ 68/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

60% less oil, lower calorie option for health-conscious snackers
No palm oil used, guilt-free choice for mindful consumers
Delicious Pasta Cheese flavor, crunchy and satisfying snack
Healthy alternative to traditional fried snacks, lower in calories

Market-Based Score (India)

66/100 (3.30/5)

Decent

BRB Popped Potato Chips in Pasta Cheese flavour offers a competitive and healthy snacking option in the Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	462
Total / Avg	4.00★	462

Consensus: 4.00★ from 462 total reviews

Rs.34.00 Rs.40.00

Best price from

Amazon.in

Key Features

Category	Snack
Flavour	Pasta Cheese
Oil Content	60% less oil
Calories	Lower than traditional chips
Palm Oil	No
Texture	Crunchy
Pack Size	48g

Details

BRB Popped Potato Chips in Pasta Cheese flavour are a delicious and healthy snack option. These chips are not fried or baked, making them a guilt-free choice for snacking.

Key Features: - 60% less oil than traditional potato chips - Lower in calories - No palm oil used in the manufacturing process - Crunchy and tasty Pasta Cheese flavour

For whom: BRB Popped Potato Chips are a great snack option for health-conscious individuals who are looking for a tasty alternative to traditional fried snacks.

Pros: - Lower in calories and fat compared to traditional potato chips - No palm oil used in the manufacturing process - Delicious Pasta Cheese flavour - Crunchy and satisfying snack option

Cons: - May not be as greasy or salty as traditional potato chips, which some consumers may prefer

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product aligns well with current health-conscious consumer trends	Euromonitor
Brand Strength	20	10	Established brand with a focus on health and innovation	Brand Equity
Category Momentum	20	15	Growing demand for healthier snack options in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar healthier snack alternatives	Retail360
Competition	10	6	Facing competition from other low-calorie snack brands in the market	FMCG Monitor
Use-case Advantage	5	5	Convenient and satisfying guilt-free snacking option	Grocery Times
Final Market Score	100	66/100 (3.30/5)	BRB Popped Potato Chips in Pasta Cheese flavour offers a competitive and healthy snacking option in the Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Product aligns well with current health-conscious consumer trends

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a focus on health and innovation

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthier snack options in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar healthier snack alternatives

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other low-calorie snack brands in the market

Sources: FMCG Monitor
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient and satisfying guilt-free snacking option

Sources: Grocery Times

Summary

BRB Popped Potato Chips in Pasta Cheese flavour offers a competitive and healthy snacking option in the Indian market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	BRB Popped Potato Chips \| Pasta Cheese Flavour \| Not Fried, Not Baked \| 60% Less Oil, Lower Calorie, No Palm Oil, Healthy Snack \| 48g Pack Estimated Delivery: 2-3 days In Stock	Rs.34.00 Rs.40.00 COD	GO TO STORE GO TO STORE
BRB Popped Potato Chips \| Pasta Cheese Flavour \| Not Fried, Not Baked \| 60% Less Oil, Lower Calorie, No Palm Oil, Healthy Snack \| 48g Pack Estimated Delivery: 2-3 days In Stock COD