Brasil Cacau Anti Residue hair Shampoo with Keratin cocoa and d panthenol for deep cleaning freezy dull dry and damaged hairs restores shine softness and rejuvinates the hair 300ml

Brasil Cacau Anti Residue hair Shampoo with Keratin cocoa and d panthenol for deep cleaning freezy dull dry and damaged hairs restores shine softness and rejuvinates the hair 300ml

Key Features: - Deep cleansing formula removes residue and build-up from hair - Infused with keratin, cocoa, and D-Panthenol to restore shine and softness - Helps rejuvenate frizzy, dull, dry, and damaged hair - Leaves hair feeling clean, smooth, and revitalized

For whom: - People with frizzy, dull, dry, and damaged hair looking to restore shine and softness - Suitable for all hair types, especially those in need of deep cleansing and rejuvenation

Pros: - Restores shine and softness to hair - Deep cleansing formula removes residue and build-up - Rejuvenates frizzy, dull, dry, and damaged hair - Leaves hair feeling clean, smooth, and revitalized

Cons: - May not be suitable for those with sensitive scalps - Strong cleansing formula may strip hair of natural oils if used too frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with keratin, cocoa, and D-Panthenol meets consumer needs for deep cleansing and hair restoration.	Beauty Insider
Brand Strength	20	18	Established brand with positive reputation for hair care products in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	Vogue
Competition	10	8	Facing competition from established and emerging brands offering similar hair care solutions in India.	Femina
Use-case Advantage	5	5	Addresses common hair issues like frizz, dullness, dryness, and damage, appealing to Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo with strong brand and innovative formulation in a competitive Indian market.

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