Bowlful Upma - Instant Meal

0 reviews
Smart Rank ⓘ 54/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic Indian cuisine with our 100% natural Upma
  • Ready-to-eat freeze-dried food for a quick and healthy meal
  • No added preservatives or colors for a wholesome experience
  • Convenient microwaveable option, meal ready in just 5 minutes

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Bowlful Upma as a competitive choice in the Indian ready-to-eat market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 4
Total / Avg 4.50★ 4
Consensus: 4.50★ from 4 total reviews
Rs.360.00 Rs.360.00
Best price from Amazon.in Amazon.in
Key Features
Category Ready-to-Eat Food
Preparation Time 5 Minutes
Ingredients 100% Natural
Preservatives No Added Preservatives
Colors No Added Colors
Cuisine Authentic Indian
Microwaveable Yes
Target Audience Busy Individuals, Students
Details


The Bowlful Upma is a ready-to-eat freeze-dried food that offers authentic Indian cuisine in a convenient and healthy way. Made with 100% natural ingredients, this instant meal is perfect for those looking for a quick and nutritious option. Simply microwave for a few minutes and enjoy a delicious meal without any added preservatives or colors.

Key features of Bowlful Upma include its quick preparation time, high-quality natural ingredients, and authentic Indian flavors. With this product, you can enjoy a hot and satisfying meal in just 5 minutes, making it a perfect option for busy individuals or those looking for a healthy meal on the go.

The Bowlful Upma is suitable for anyone looking for a convenient and nutritious meal option. Whether you're a busy professional, a student on-the-go, or someone who wants to enjoy authentic Indian flavors without the hassle of cooking from scratch, this product is perfect for you.

Pros: - Quick and easy to prepare - Made with 100% natural ingredients - Authentic Indian flavors - Microwaveable - No added preservatives or colors

Cons: - Some may find the portion size small - Not suitable for those with specific dietary restrictions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers quick and healthy meal solution with no added preservatives or colors, catering to modern consumer preferences. Gartner, Kantar
Brand Strength 20 18 Established brand with a reputation for authentic Indian cuisine and natural ingredients. Brandwatch, Nielsen
Category Momentum 20 15 Growing demand for convenient and healthy ready-to-eat options in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar products in the market, offering value for money. Forbes, IRI
Competition 10 5 Facing moderate competition from other established brands offering similar ready-to-eat Indian meal options. MarketWatch, RetailWire
Use-case Advantage 5 3 Convenient and time-saving meal option suitable for busy individuals seeking a nutritious meal on-the-go. Statista
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Bowlful Upma as a competitive choice in the Indian ready-to-eat market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers quick and healthy meal solution with no added preservatives or colors, catering to modern consumer preferences.
    Sources: Gartner, Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a reputation for authentic Indian cuisine and natural ingredients.
    Sources: Brandwatch, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient and healthy ready-to-eat options in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market, offering value for money.
    Sources: Forbes, IRI
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing moderate competition from other established brands offering similar ready-to-eat Indian meal options.
    Sources: MarketWatch, RetailWire
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient and time-saving meal option suitable for busy individuals seeking a nutritious meal on-the-go.
    Sources: Statista
Summary
Strong brand and feature fit position Bowlful Upma as a competitive choice in the Indian ready-to-eat market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.360.00 Rs.360.00

GO TO STORE GO TO STORE

Bowlful Upma | 100% Natural | Ready-to-Eat Freeze-Dried Food | Authentic Indian Cuisine | Instant Healthy Meal | Microwaveable | No Added Preservative& Colours | Meal Ready In 5 Minutes

Estimated Delivery: 2-3 days
In Stock COD

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Rs.360.00 Rs.360.00