Boult x Mustang Torq Wireless in Ear Earbuds with 50H Playtime, App Support, Quad Mic ENC, 45ms Low Latency, Breathing LEDs, 13mm Drivers, Touch Control, Made in India IPX5 Ear Buds TWS Bluetooth 5.4

Key Features: - 50 hours of playtime on a single charge - App support for customization and updates - Quad microphone ENC for crystal clear call quality - 45ms low latency for seamless audio-video sync - Breathing LED lights for a stylish look - 13mm drivers for powerful and immersive sound - Touch controls for easy operation

For whom: The Boult x Mustang Torq Wireless Earbuds are perfect for music lovers, gamers, and anyone in need of a reliable and high-quality audio experience on-the-go. The long battery life, low latency, and crystal clear call quality make them suitable for a wide range of users.

Pros: - Long battery life for extended use - Customizable app support for personalized experience - High-quality audio with powerful drivers - Low latency for seamless connectivity - Stylish design with breathing LED lights

Cons: - May be slightly bulky for some users - IPX5 water resistance may not be sufficient for intense workouts or outdoor activities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Impressive features like Quad Mic ENC, Low Latency, and 13mm Drivers align well with market expectations.	Gadgets360
Brand Strength	20	10	Boult and Mustang are recognized brands in the Indian audio market.	Canalys
Category Momentum	20	15	Growing demand for high-quality in-ear headphones in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	TechRadar
Competition	10	6	Facing strong competition from established and emerging brands in the in-ear headphones segment.	TheVerge
Use-case Advantage	5	5	Offers versatile usage scenarios suitable for various consumer needs.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Competitively positioned in the Indian in-ear headphones market with strong feature set.

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