Boult Newly Launched Astra Truly Wireless in Ear Earbuds with 48H Playtime, Built-in App Support, 45Ms Low Latency Gaming, Breathing LEDs, 13Mm Bass Drivers, Made in India (Somky Metal), Black

The Boult Astra Truly Wireless Earbuds are a newly launched product that promises a unique combination of features for music lovers and gamers alike. With a playtime of up to 48 hours, built-in app support, low latency gaming, breathing LEDs, and powerful 13mm bass drivers, these earbuds offer a premium audio experience. And to top it off, they are proudly made in India, with a sleek and modern design in smoky metal black.

Key Features:
1. 48 hours of playtime
2. Built-in app support
3. 45ms low latency gaming
4. Breathing LEDs for a cool look
5. 13mm bass drivers for powerful sound
6. Made in India

For whom:
These earbuds are perfect for music enthusiasts who want a long-lasting and high-quality audio experience. They are also ideal for gamers looking for low latency and immersive sound while playing their favorite games.

Pros: 1. Long battery life for extended use
2. Powerful bass drivers for a rich audio experience
3. Low latency gaming for a seamless playing experience
4. Cool design with breathing LEDs

Cons: 1. May be on the pricier side compared to other options
2. Some users may find the fit uncomfortable after long periods of use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Impressive specs like 13mm bass drivers and low latency gaming	Gadgets360
Brand Strength	20	10	Boult's reputation for quality and innovation in audio products	TechRadar
Category Momentum	20	15	Strong demand for in-ear headphones in Indian market	IDC
Price Positioning	20	10	Competitive pricing compared to similar feature-rich earbuds	TheIndianExpress
Competition	10	6	Facing strong competition from established and new brands	GizmoTimes
Use-case Advantage	5	5	Versatile for music listening, gaming, and calls	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Boult Astra Truly Wireless Earbuds offer a compelling mix of features and performance in the Indian in-ear headphones market.

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