Boult GOBOULT Z40 Pro with 100H Playtime, Quad Mic ENC, 45ms Low Latency Gaming, Premium Rubber Grip Case, 13mm Bass Drivers, Made in India TWS Truly Wireless in Ear Earbuds (Lavender)

Key Features: - 100 hours of total playtime with the charging case - Quad Mic ENC for clear voice calls - 45ms low latency gaming mode for lag-free gaming experience - Premium rubber grip case for easy handling and storage - 13mm bass drivers for powerful sound

For whom: - Gamers who need low latency for competitive gaming - Music lovers who enjoy deep bass - Professionals who require clear voice calls on the go

Pros: - Long battery life for extended use - Clear voice calls with Quad Mic ENC - Low latency gaming mode for smooth gameplay - Powerful bass for immersive sound experience - Premium rubber grip case for easy portability

Cons: - May not fit all ear shapes comfortably - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Impressive specs like 100H playtime, quad mic ENC, and 13mm bass drivers align well with market trends	Gadgets 360
Brand Strength	20	18	Boult's strong reputation for quality audio products in India	TechRadar
Category Momentum	20	15	Growing demand for premium in-ear headphones in Indian market	IDC
Price Positioning	20	10	Competitively priced for the features offered, appealing to price-conscious Indian consumers	The Economic Times
Competition	10	8	Facing competition from established players and emerging brands in the in-ear headphones segment	TechCrunch
Use-case Advantage	5	5	Tailored for gamers with 45ms low latency, offering a unique advantage in the market	IGN
Final Market Score	100	76/100 (3.80/5)	Boult GOBOULT Z40 Pro offers a compelling mix of features and performance for the Indian in-ear headphones market.

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