Boroplus Doodh Kesar Body Lotion 400ml

Boroplus Doodh Kesar Body Lotion 400ml

- Boroplus Doodh Kesar Body Lotion is a nourishing and moisturizing lotion enriched with the goodness of milk and saffron. It helps to keep the skin hydrated and soft, while also brightening the complexion.
- Key features of this body lotion include its lightweight formula that gets easily absorbed into the skin, leaving it feeling non-greasy and smooth. The milk proteins help to nourish the skin, while saffron extracts add a touch of radiance.
- This body lotion is suitable for all skin types, especially for those looking for a hydrating and brightening solution for their skin. It is gentle enough for daily use and provides long-lasting moisture.
- Pros: Lightweight formula, easily absorbed, nourishing milk proteins, brightening saffron extracts. Cons: Some may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Doodh and Kesar provides a unique selling point for this body lotion.	Hindustan Times, The Economic Times
Brand Strength	20	10	Boroplus is a well-known brand with a loyal customer base in India.	Brandwatch, Forbes
Category Momentum	20	15	Body lotions are a popular and essential product in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar body lotions in the market.	Business Standard, Livemint
Competition	10	6	Facing competition from both local and international body lotion brands in India.	India Today, The Hindu
Use-case Advantage	5	5	Offers moisturization and skin benefits suitable for Indian climate and skin types.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Boroplus Doodh Kesar Body Lotion is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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