Boroplus Doodh Kesar Body Lotion 100ml

Boroplus Doodh Kesar Body Lotion 100ml

Key Features: - Enriched with the goodness of doodh and kesar - Provides deep moisturization and nourishment to the skin - Helps in keeping the skin soft and supple - Light, non-greasy formula that gets easily absorbed into the skin

For whom: This body lotion is suitable for all skin types, especially those looking for a nourishing and hydrating solution for their skin.

Pros: - Rich in essential nutrients that benefit the skin - Pleasant fragrance that lingers on the skin - Affordable and travel-friendly packaging

Cons: - Might not be suitable for extremely dry skin types - Some users might find the consistency a bit runny

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers unique blend of Doodh and Kesar for enhanced skin nourishment.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	8	Competitively priced for the Indian mass market segment.	Retail360
Competition	10	10	Facing moderate competition from both local and international brands.	ET Retail
Use-case Advantage	5	3	Suitable for daily moisturizing needs of Indian consumers.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Boroplus Doodh Kesar Body Lotion 100ml offers a competitive skincare option in the Indian market.

Factor	Rating (out of 5)	Notes
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