BOROLINE Bo Body Lotion 250 ML Deep Moisturising With Mango Butter Pack 1

BOROLINE Bo Body Lotion 250 ML Deep Moisturising With Mango Butter Pack 1

BOROLINE Bo Deep Moisturizing Mango Butter Body Lotion is a nourishing lotion designed to deeply hydrate and moisturize the skin. Formulated with mango butter, this lotion helps to replenish moisture and improve skin elasticity.

Key Features: - Contains mango butter for intense hydration - Helps to improve skin elasticity - Nourishing formula for soft and smooth skin - Lightweight texture that absorbs quickly

For whom: This body lotion is suitable for all skin types, especially those with dry and dehydrated skin. It is perfect for anyone looking for a nourishing lotion that provides long-lasting hydration.

Pros: - Deeply moisturizes and hydrates the skin - Leaves skin feeling soft and smooth - Lightweight texture that doesn't feel greasy - Pleasant mango scent

Cons: - May not be suitable for those with sensitive skin or allergies to mango butter.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mango butter provides deep moisturization, aligning with current consumer preferences for nourishing body lotions.	Nielsen
Brand Strength	20	18	BOROLINE is a well-established brand known for quality skincare products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mango butter body lotions in the market.	Kantar
Competition	10	8	Facing moderate competition from other established mango butter body lotion brands in India.	IRI
Use-case Advantage	5	5	Suitable for all skin types, offering versatility and broad consumer appeal.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment position this body lotion well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—